To use Vendo's Conversion Export feature, you'll need to provide the following details:
Mixpanel Conversion Event Name
Google Conversion ID
Below, we've detailed how to gather this information and make the appropriate selections for a seamless setup.
1. Mixpanel Conversion Event Name
This is the event in Mixpanel that represents your conversion, such as Purchase Completed or Lead Qualified.
Ensure the event name matches exactly as it appears in Mixpanel, as Vendo will use this name to identify and export the relevant data.
2. Google Conversion ID
To obtain your Google Conversion ID, you'll need to create a new conversion action in your Google Ads account:
Sign in to your Google Ads account.
Click the Goals icon and navigate to Conversions > Summary.
Click the + button to create a new conversion action.
Under Select what you want to import, check CRM, files, or other data sources and then Track conversions from clicks.
Under Data source, select Skip this step and set up a data source later.
Enter a conversion name and category name for the conversion action (e.g., Lead Qualified, Purchase). Ensure this name is memorable, as you’ll need it later when uploading offline conversions.
Click Done to return to the Goals Summary page.
To find your Conversion ID:
Click the conversion action you just created to open its summary page.
Locate the Conversion ID in the URL under the ctId parameter. For example: https://ads.google.com/aw/conversions/detail?ctId=1234567890In this case, the Conversion ID is 1234567890.
Important:
Wait 4-6 hours after creating a new conversion action before uploading conversions.
For more details, refer to Google’s support article.
By ensuring these details are correctly entered, you’ll maximize the accuracy and value of your conversion data within Google Ads. If you need additional support, feel free to reach out to our team.