To use Vendo's Conversion Export feature, you'll need to provide the following details:
Mixpanel Conversion Event Name
Meta Dataset ID
Meta Access Token
Meta Conversion Name
Below, we've detailed how to gather this information and make the appropriate selections for a seamless setup.
1. Mixpanel Conversion Event Name
Select the event in Mixpanel that represents your conversion, such as Purchase Completed or Lead Qualified.
2. Meta Dataset ID
To use the Conversions API, you need a Meta Dataset ID or a Meta Pixel ID
Obtain the Meta Dataset ID
Step 1: Access Data Sources
Log in to your Facebook Business Manager account.
Navigate to the homepage and use the left-hand menu to click on the Data Sources tab.
3. Access Token
To use the Conversions API, you need to generate an access token, which is passed as a parameter in each API call. Inside Events Manager, follow these steps:
Add the Conversion to a Campaign
Once your custom conversions are being tracked:
Step 1: Choose the Pixel you want to implement.
Step 2: Select the Settings tab.
Step 3: Find the Conversions API section and click on the Generate access token link under Set up manually, and follow the instructions in the pop-up.
For additional help, refer to Meta’s support resources to see how to retrieve the Access Token for Conversions API
4. Meta Conversion Name
Meta requires conversions to be associated with predefined events. Select the conversion event name that is most relevant to your goals (e.g., Purchase, Lead, or Add to Cart).
Add the Conversion to a Campaign
Once your custom conversions are being tracked:
Create a new campaign and ad set in Meta Ads Manager.
Select Website Conversion as the campaign objective.
Choose the Conversion API event you’ve created to optimize your campaign for the new conversion.
For additional help, refer to Meta’s support resources.
By ensuring these details are correctly entered, you’ll maximize the accuracy and value of your conversion data within Meta Ads. If you need additional support, feel free to reach out to our team.