Column Name

Description

Trial Started

Triggered when a trial period begins as part of a subscription.
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Trial Ended

Triggered when the trial period concludes.
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Trial Extended

Triggered when a user extends their trial period.
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Account Created

Triggered when a new customer record is created in Stripe (excludes guest purchases).
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Payment Received

Triggered when a payment is successfully charged to a customer.
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Payment Failed

Triggered when a customer's payment attempt is unsuccessful.
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Payment Refunded

Triggered when a payment is refunded by the business.
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Subscription Started

Triggered when the first payment for a subscription is received.
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Subscription Cancel Requested

Triggered when a customer requests to cancel their subscription.
- If the subscription is set to end on cancellation, it will remain active until the billing period ends.
- If it is set to end immediately, the request will result in immediate cancellation.
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Subscription Ended

Triggered when a subscription concludes.
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MRR (Monthly Recurring Revenue)

Triggered monthly, calculating recurring revenue based on all payment frequencies (daily, weekly, yearly).
- The net amount after Stripe fees is reported.
- Refunds are excluded.
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Column Name

Description

LTV

Get a user's LTV, which is updated when a user every time a user makes additional purchases
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Subscription Properties

Gets the latest subscription properties of users.
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