Paid Ads Server-Side Events

Vendo integrates with the Google Ads, Meta Ads, and Microsoft Ads APIs to seamlessly bring advertising data into Mixpanel. All imported data is structured under a dedicated "Ad Data" event, ensuring consistency and ease of analysis. The event includes specifications such as campaign performance metrics, ad group details, audience insights, and cost-related attributes, empowering businesses to track, analyze, and optimize their ad spend effectively within Mixpanel's robust analytics environment. Learn more here.