We’re excited to introduce new features and enhancements in this release, designed to give you even greater visibility into your marketing data and conversion tracking.
Vendo App Enhancements
Last Sync Volume Now Visible
We’ve added Last Sync Volume tracking to the Connections tab. This new feature displays the total number of events exported in the last sync run, helping you monitor data flow and perform quick data quality checks.
How to use it?
Navigate to Connections in the Vendo App.
Review the Last Sync Volume for each integration to ensure data is flowing as expected.
💡 Bonus Insight: Click into a connection to view the number of events pushed to Mixpanel over the last 7 days. These stats update daily at 6AM, based on your destination project’s timezone.
Conversion Export Volume Overview
Understanding your conversions just got easier! We’ve introduced a Conversion Overview, which provides:
Total conversions imported over the last 7 days
A detailed breakdown of individual Click IDs
With this feature, you can track conversion trends, verify data accuracy, and troubleshoot any discrepancies in your attribution.
How to use it?
Go to Conversions in the Vendo App and select a Conversion Connection.
View the 7-day conversion summary and inspect individual Click IDs for deeper insights.
Shopify Enhancements
Products Purchased Event
We’ve introduced a new Products Purchased event to give you product-level granularity. This splits the existing Order Received event into one event per product, enabling clearer SKU-level analysis.
How to use it:
Go to the Vendo App in Shopify
Click the Events tab
Under Server-side event toggle Products Purchased to enable the event
Once enabled, each product within an order will be tracked individually—giving you the visibility needed to analyze performance by product.
User ID Mapping
We’ve improved user identification for Shopify events. You can now:
Set email as the primary identifier (distinct ID)
Automatically label unidentified users as
__anonymous__
This makes it easier to unify your user journeys across platforms.
How to use it:
Go to the Vendo App in Shopify
Click the Events tab
Under Customer Identification select the relevant identification key.
Thank You!
We’re committed to making Vendo even more powerful for your marketing and analytics needs. Your feedback helps shape the future of our platform—let us know how we can improve!