This release brings powerful new features and enhancements, allowing you to gain deeper insights into your marketing performance, customer journey, and operational metrics.
Google Ads - Product ID support
We added the product_id variable to the Google Ads integration within the ‘Ad Data’ event to capture dynamic product IDs in Mixpanel. You can use this data to analyse product performance for shopping ads.
How to set up?
Configure the utm_term parameter in Google Ads to dynamically incorporate the {product_id} variable, enabling seamless customer journey tracking.
Geo Breakdown for Meta and Google Ads
We introduced a Geo Data breakdown for Meta and Google Ads. Users can enable this feature by toggling the 'Ads Geo Data' tab within their Vendo Ads Connection.
This new event allows segmentation by state, helping marketers analyse ad performance across different geographic regions and supporting state-level experimentation.
How to set up?
Go to your ad integration and toggle the Ads Geo Data event on within the Vendo.
Stripe - New Line Items Event
We implemented a new ‘Payment Received - Line Item’ event which triggers for each line item within an order. The ‘Payment Received - Line Item’ event enables detailed product-level analysis, allowing segmentation by individual products or variants that customers have ordered.
How to set up?
Turn on ‘Line Items’ event within the Connections Settings in the Vendo app.
Shopify
Session Replay support
The Shopify App now supports Mixpanel’s new Session Replay Feature. Features:
No-code installation is possible through the new Vendo Theme Plugin.
Control what percentage of session replays do you want to track
Existing events will be linked with the Sessions.
To enable it, go to the Mixpanel Session Replay feature and follow the instructions to enable your app embed, add your Mixpanel Project Token, and adjust the Session Recording Percentage.
P.S/ If your Mixpanel project does not support Session Replay yet, you may need to contact Mixpanel.
Select which events to sync
We are introducing the events configuration to help customers manage the event volumes into Mixpanel.
How to set up?
Go to Vendo App -> Events and turn off any event that you don't need in Mixpanel
Thank You
We are committed to continuously improving Vendo to help you make data-driven decisions and optimize your marketing efforts. Your feedback is invaluable—let us know how we can make Vendo more useful for you.