Vendo

Here's a list of all supported UTM and click ID parameters by Vendo. All these parameters will be passed with all events when they are in the URL.<br>

<code>utm_source</code>: Identifies which site sent the traffic (e.g., google, facebook, newsletter)

<code>utm_medium</code>: Identifies what type of link was used (e.g., cpc, email, social)

<code>utm_campaign</code>: Identifies a specific product promotion or strategic campaign (e.g., spring_sale, product_launch)

<code>utm_content</code>: Identifies what specifically was clicked to bring the user to the site (e.g., banner_ad, text_link)

<code>utm_term</code>: Identifies search terms used in paid search campaigns (e.g., running+shoes)

1. <code>utm_source</code>: Identifies which site sent the traffic (e.g., google, facebook, newsletter)
2. <code>utm_medium</code>: Identifies what type of link was used (e.g., cpc, email, social)
3. <code>utm_campaign</code>: Identifies a specific product promotion or strategic campaign (e.g., spring_sale, product_launch)
4. <code>utm_content</code>: Identifies what specifically was clicked to bring the user to the site (e.g., banner_ad, text_link)
5. <code>utm_term</code>: Identifies search terms used in paid search campaigns (e.g., running+shoes)

<code>utm_id</code>: Unique identifier for your campaign

<code>utm_source_platform</code>: Specifies the exact platform within a source (e.g., google_search, google_display)

<code>utm_campaign_id</code>: Unique identifier assigned by the advertising platform

<code>utm_creative_format</code>: Type of creative used (e.g., video, banner, carousel)

<code>utm_marketing_tactic</code>: Marketing strategy employed (e.g., awareness, retargeting, conversion)

1. <code>utm_id</code>: Unique identifier for your campaign
2. <code>utm_source_platform</code>: Specifies the exact platform within a source (e.g., google_search, google_display)
3. <code>utm_campaign_id</code>: Unique identifier assigned by the advertising platform
4. <code>utm_creative_format</code>: Type of creative used (e.g., video, banner, carousel)
5. <code>utm_marketing_tactic</code>: Marketing strategy employed (e.g., awareness, retargeting, conversion)

<code>gclid</code>: Google Click ID - Used for tracking Google Ads clicks

<code>msclkid</code>: Microsoft Click ID - Used for tracking Bing Ads clicks

<code>fbclid</code>: Facebook Click ID - Used for tracking Facebook Ads clicks

<code>ttclid</code>: TikTok Click ID - Used for tracking TikTok Ads clicks

<code>twclid</code>: Twitter Click ID - Used for tracking Twitter Ads clicks

<code>sccid</code>: Snapchat Click ID - Used for tracking Snapchat Ads clicks

<code>dclid</code>: DoubleClick ID - Used for tracking Google DoubleClick clicks

<code>ko_click_id</code>: Kakao Click ID - Used for tracking Kakao Ads clicks

<code>li_fat_id</code>: LinkedIn Click ID - Used for tracking LinkedIn Ads clicks

<code>wbraid</code>: Google Ads browser ID - Used for cross-device tracking in Google Ads

1. <code>gclid</code>: Google Click ID - Used for tracking Google Ads clicks
2. <code>msclkid</code>: Microsoft Click ID - Used for tracking Bing Ads clicks
3. <code>fbclid</code>: Facebook Click ID - Used for tracking Facebook Ads clicks
4. <code>ttclid</code>: TikTok Click ID - Used for tracking TikTok Ads clicks
5. <code>twclid</code>: Twitter Click ID - Used for tracking Twitter Ads clicks
6. <code>sccid</code>: Snapchat Click ID - Used for tracking Snapchat Ads clicks
7. <code>dclid</code>: DoubleClick ID - Used for tracking Google DoubleClick clicks
8. <code>ko_click_id</code>: Kakao Click ID - Used for tracking Kakao Ads clicks
9. <code>li_fat_id</code>: LinkedIn Click ID - Used for tracking LinkedIn Ads clicks
10. <code>wbraid</code>: Google Ads browser ID - Used for cross-device tracking in Google Ads

UTM Parameters

Extended UTM Parameters

Click ID Parameters