How to set up UTM tags
Why set up UTM tags?
By setting up UTM tags for Google Ads we can pass rich meta data and to our analytics destinations.
#1 Add tracking template on an account level
Go to Google Ads Account Settings. Under tracking add the UTM tracking template that you want to apply on an account level.
Copy paste the below template under tracking settings:
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={_campaign}&utm_content={_content}&utm_term={keyword}The template uses two custom variables {_campaign} and {_content}. We need to set values for these variables at campaign and ad level.
💡 Below steps can be done faster via Google Ads Editor
#2 Update _campaign parameter values for campaigns
Go to settings on the campaign you want to edit and click on Campaign URL options (this is hidden under Additional Settings.
You'll need to setup a customer parameter named _campaign containing the URL encoded name of the Campaign.
#3 Update _content parameter values for ads
If you are using a variable for Ad name (i.e {_content} } You'll also need to set this on an ad or an ad group level. For each ad you want to track setup a parameter named _content containing the URL encoded title of the ad.
Ad Group Settings
Ad Settings
Dynamic Variables Support
Below are the variables that Vendo supports
Variable | Supported | Example Value |
{keyword} | Yes | nike shoes |
{campaignid} | Yes | 12289390737 |
{adgroupid} | Yes | 12856939073 |
{device} | Yes | Computers, Mobile, Tablets |
{devicemodel} | Pending | Apple, Samsung |
{product_id} | Pending | shopify_12345_productx |
{matchtype} | Yes | b, p, e |
{product_id} | Yes | search, search partners |