We are excited to introduce the latest update to Vendo, your trusted analytics integration tool for Google Ads, Shopify and Stripe. This release brings powerful new features and enhancements, allowing you to gain deeper insights into your marketing performance, customer journey, and operational metrics.
New Features
Paid Ads
Product ID Variable in Google Ads Integration
Added the
product_idvariable to the Google Ads integration within the ‘Ad Data’ event.This event capturing the product ID from Google Shopping campaigns and enables better tracking of product-specific performance.
Additional set-up instructions: Configure the utm_term parameter in Google Ads to dynamically incorporate the {product_id} variable, enabling seamless tracking of the customer journey.
Geo Breakdown for Meta and Google Ads
Introduced a Geo Data breakdown for Meta and Google Ads. Users can enable this feature by toggling the 'Ads Geo Data' tab within their Vendo Ads Connection.
This new event allows segmentation by state, helping marketers analyse ad performance across different geographic regions and supporting state-level experimentation.
Additional set-up instructions: Ensure the ‘Ads Geo Data’ event is toggled on within the Vendo Connection Settings for the relevant connection.
Stripe
New Line Items Event
Implemented a new ‘Payment Received - Line Item’ event that breaks down the Payment Received event by individual line items. A separate event is now sent for each line item within an order.
The ‘Payment Received - Line Item’ event enables detailed product-level analysis, allowing segmentation by individual products or variants that customers have ordered.
Additional set-up instructions: Ensure the ‘Line Items’ event is toggled on within the Connections Settings in the Vendo app.
Shopify
Session Replay support on Shopify App:
The Shopify App now supports Mixpanel’s new Session Replay Feature. Features:
No-code installation is possible through the new Vendo Theme Plugin.
Control what percentage of session replays do you want to track
Existing events will be linked with the Sessions.
To enable it, go to the Mixpanel Session Replay feature and follow the instructions to enable your app embed, add your Mixpanel Project Token, and adjust the Session Recording Percentage.
P.S/ If your Mixpanel project does not support Session Replay yet, you may need to contact Mixpanel.
Support
If you have any questions or experience issues with this update, please reach out to our support team at [email protected].
Thank You
We are committed to continuously improving Vendo to help you make data-driven decisions and optimize your marketing efforts. Your feedback is invaluable—let us know how we can further enhance your experience!