We are excited to share the news of our first release since we launched on January 26th. This release includes many tracking and product improvements and new features. Here’s what’s new:
#1 UTM & advertising click ID tracking improvements
We've refined how UTMs and advertising click IDs are tracked. The URL parameters below are now captured and tagged as event properties whenever they are in a URL.
utm_source
utm_medium
utm_campaign
utm_content
utm_term
gclid
msclkid
fbclid
ttclid
twclid
sccid
dclid
ko_click_id
li_fat_id
wbraid
#2 Syncing orders without a customer record
Previously, we only synced orders that belonged to a customer in Shopify. Since our launch, we noticed that orders received from some apps are created in Shopify without a customer record. To be able to sync these orders with Mixpanel, for when the customer account doesn't exist, we record these orders with the identifier __anonymous_user.
This groups all anonymous orders under a single user profile. Expect historical syncing of such orders to your Mixpanel account shortly.
#3 App Improvements
We have a brand new app interface with a bunch of new features:
Integration Status: Shows the status of client-side, server-side and Lexicon integrations
Notifications: We added new functionality to subscribe notifications. We noticed that many customers don't use the email they use for Shopify. We encourage you to add the email addresses to which you want to be notified.
Customer Support: We added support documents and live chat to the app to help you find answers to your questions.
Mixpanel Settings: We improved our integration settings validation to prevent users from entering incorrect details and updated error alerts to make the issues easier to understand.
#4 Other tracking improvements
Bug Fix: A bug affecting the
variant_pricevariable to show as null has been squashed.New
event_typeProperty: Every event now carries anevent_typeproperty to distinguish between standard Vendo events and custom events.Event Naming Consistency: Event names across client-side and server-side tracking have been harmonized, improving data reliability.
Shipping and billing address properties now feature standardized casing.
The
product_idfield is consistently named across all events.A unified
order_idis now used across both client and server events, with server-side events also including the globalshopify_order_id.
Cart Event Enhancements: The 'Product added to cart' event now includes
quantityandamountproperties to reflect bulk additions accurately.Removed Property: The
variant_imageproperty has been removed from event payloads for streamlined data.
#5 Lexicon Improvements
We updated descriptions and examples to make the Lexicon more user-friendly.
That's all for now. We are working on setting up some new events to provide you with more insights soon!
Let us know if you have any questions, feedback, or feature requests.