Supported UTM Properties

Vendo supports a comprehensive set of UTM and click ID parameters that are automatically passed with all events when present in the URL.

UTM Parameters

Parameter	Description
`utm_source`	Identifies the traffic origin (e.g., google, facebook, newsletter)
`utm_medium`	Specifies link type (e.g., cpc, email, social)
`utm_campaign`	Denotes specific promotions or campaigns (e.g., spring_sale, product_launch)
`utm_content`	Identifies what was clicked (e.g., banner_ad, text_link)
`utm_term`	Captures search keywords in paid campaigns (e.g., running+shoes)

Parameter	Description
`utm_id`	Unique campaign identifier
`utm_source_platform`	Platform specificity within a source (e.g., google_search, google_display)
`utm_campaign_id`	Advertising platform’s campaign identifier
`utm_creative_format`	Creative type used (e.g., video, banner, carousel)
`utm_marketing_tactic`	Marketing approach employed (e.g., awareness, retargeting, conversion)