Pinterest Ads

Send conversion events and customer list audiences to Pinterest Ads for campaign optimization.

Last reviewed September 15, 2026

Custom destination: Vendo sends conversion events through Pinterest’s Conversions API. Vendo also syncs customer list audiences for retargeting and act-alike audience creation. Pinterest Ads is not available as a self-serve destination.

Capabilities

Send Conversions

Export conversion events to Pinterest Ads. Vendo reads conversion events from your analytics source and applies an attribution model. The model matches conversions to Pinterest clicks. Vendo then sends the conversions through the Conversions API.

Attribution models: last click, first click, linear, time decay, U-shaped, participation
Lookback window: 1, 7, 14, or 28 days
Click ID tracking through the epik parameter

Send Audiences

Sync customer list audiences to Pinterest Ads. Build audiences in Vendo. Vendo hashes the PII fields and uploads the audience for retargeting or act-alike audience creation.

SHA-256 hashed PII (email)
Automatic list refresh on each sync
Users added based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	Pinterest Conversions API
Audiences API	Pinterest Customer List API
Auth Method	OAuth 2.0
Click ID	`epik`
PII Hashing	SHA-256 (email)

Setup

The Vendo team sets up Pinterest Ads. To use Pinterest Ads conversions or audiences, contact the Vendo team.

Attribution Models: How conversion credit is distributed
Audiences: build audiences for customer lists