Integration guideDestinationsAvailable
Pinterest Ads
Send conversion events and customer list audiences to Pinterest Ads for campaign optimization.
Last reviewed July 13, 2026
Destination — Vendo sends conversion events via Pinterest’s Conversions API and syncs customer list audiences for retargeting and act-alike audience creation.
Capabilities
Send Conversions
Export conversion events to Pinterest Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to Pinterest clicks, and sends them through the Conversions API.
- Attribution models: last click, first click, linear, time decay, position-based, participation
- Configurable lookback window (1-90 days)
Send Audiences
Sync customer list audiences to Pinterest Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience for retargeting or act-alike audience creation.
- SHA-256 hashed PII (email)
- Automatic list refresh on each sync
- Users added and removed based on current audience rules
Compatible Sources
| Source | Conversions | Audiences |
|---|---|---|
| Shopify | Yes | Yes |
| Mixpanel | Yes | Yes |
| Segment | Yes | Yes |
| Amplitude | Yes | Yes |
| Stripe | — | Yes |
Platform Details
| Setting | Value |
|---|---|
| Conversions API | Pinterest Conversions API |
| Audiences API | Pinterest Customer List API |
| Auth Method | OAuth 2.0 |
| PII Hashing | SHA-256 (email) |
Setup
- In the Vendo app, navigate to Destinations > Pinterest Ads
- Connect your Pinterest Ads account via OAuth
- For conversions: select a conversion event and configure attribution settings
- For audiences: create an audience under Data → Data Catalog → Audiences and configure its Pinterest Ads destination
Related
- Attribution Models — How conversion credit is distributed
- Audiences — Build audience segments for customer lists
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