Meta Ads
Vendo syncs Meta Ads performance data and exports conversions back to Meta.
Last reviewed July 13, 2026
Source + Destination — Vendo imports ad performance data from Meta Ads (Facebook & Instagram) and exports offline conversions back via the Conversions API.
What Vendo Syncs
Metrics
| Metric | Description |
|---|---|
| Impressions | Total ad impressions |
| Clicks (Link Clicks) | Ad link clicks |
| Spend | Ad spend with currency conversion |
| Actions | Engagement actions (likes, shares, comments) |
| Conversions | Meta-tracked conversions |
| Conversion Values | Revenue from conversions |
Dimensions
| Dimension | Description |
|---|---|
| Account ID & Name | Meta ad account |
| Campaign ID & Name | Campaign-level data |
| Ad Set ID & Name | Ad set-level data |
| Ad ID & Name | Individual ad |
| Publisher Platform | facebook, instagram, audience_network, messenger |
| Device Platform | mobile, desktop |
| Country & Region | Geographic breakdown (Geo Data event) |
| Destination URL | Landing page URL |
UTM Parameters
Vendo extracts UTM parameters from your ad URL parameters. Meta supports dynamic template variables. See UTM Tracking for setup.
Conversion Export
Vendo exports offline conversions to Meta via the Conversions API using the fbclid (Facebook Click ID). See Export Conversions for configuration.
Platform Details
| Setting | Value |
|---|---|
| Ad Platform | Meta Ads |
| Channel Type | social |
| Click ID | fbclid |
| API | Meta Marketing API |
| Geo Data | Country + Region breakdown available |
| Change History | Supported via Activities API |
Currency Conversion
Ad spend is converted from your Meta Ads account currency to your reporting currency using daily exchange rates.
Data Freshness & Backfill
Vendo imports daily-granularity performance rows on the source’s configured schedule. The selected historical window is processed during onboarding when requested.
Setup
- Connect your Meta Business account through the Vendo app via OAuth
- Select the ad account(s) to sync
- Configure reporting currency and timezone
- For conversion export, configure a Pixel and dataset — see Export Conversions
Verify Setup
- Confirm the Meta Ads integration status is active in Vendo
- Check that ad metrics appear in your destination or BigQuery export
- For conversion exports, verify recent conversions in Meta Ads Manager