Meta Ads
Vendo syncs Meta Ads performance data and exports conversions back to Meta.
Last reviewed September 15, 2026
Source + Destination: Vendo imports ad performance data from Meta Ads (Facebook and Instagram). It exports offline conversions back to Meta through the Conversions API.
What Vendo Syncs
Metrics
| Metric | Description |
|---|---|
| Impressions | Total ad impressions |
| Clicks (Link Clicks) | Ad link clicks |
| Spend | Ad spend with currency conversion |
| Actions | Engagement actions (likes, shares, comments) |
| Conversions | Meta-tracked conversions |
| Conversion Values | Revenue from conversions |
Dimensions
| Dimension | Description |
|---|---|
| Account ID & Name | Meta ad account |
| Campaign ID & Name | Campaign-level data |
| Ad Set ID & Name | Ad set-level data |
| Ad ID & Name | Individual ad |
| Publisher Platform | facebook, instagram, audience_network, messenger |
| Device Platform | mobile, desktop |
| Country & Region | Geographic breakdown (Geo Data event) |
| Destination URL | Landing page URL |
UTM Parameters
Vendo extracts UTM parameters from the URL parameters of your ads. Meta supports dynamic template variables. For setup, see UTM Tracking.
Conversion Export
Vendo exports offline conversions to Meta through the Conversions API with the fbclid (Facebook Click ID). For configuration, see Export Conversions.
Platform Details
| Setting | Value |
|---|---|
| Ad Platform | Meta Ads |
| Channel Type | social |
| Click ID | fbclid |
| API | Meta Marketing API |
| Geo Data | Country + Region breakdown available |
| Change History | Supported via Activities API |
Currency Conversion
Vendo converts ad spend from your Meta Ads account currency to your reporting currency. It uses daily exchange rates.
Data Freshness & Backfill
Vendo imports performance rows with daily granularity on the configured schedule of the source. If you request it, Vendo processes the selected historical window during onboarding.
Setup
- Connect your Meta Business account in the Vendo app through OAuth.
- Select one or more ad accounts to sync.
- Configure the reporting currency and timezone.
- If you export conversions, configure a Pixel and dataset (see Export Conversions).
Verify Setup
- Confirm that the status of the Meta Ads source is active in Vendo.
- Check that ad metrics appear in your destination or BigQuery export.
- If you export conversions, verify the recent conversions in Meta Ads Manager.