Meta Ads

Source + Destination — Vendo imports ad performance data from Meta Ads (Facebook & Instagram) and exports offline conversions back via the Conversions API.

What Vendo Syncs

Metrics

Metric	Description
Impressions	Total ad impressions
Clicks (Link Clicks)	Ad link clicks
Spend	Ad spend with currency conversion
Actions	Engagement actions (likes, shares, comments)
Conversions	Meta-tracked conversions
Conversion Values	Revenue from conversions

Dimensions

Dimension	Description
Account ID & Name	Meta ad account
Campaign ID & Name	Campaign-level data
Ad Set ID & Name	Ad set-level data
Ad ID & Name	Individual ad
Publisher Platform	facebook, instagram, audience_network, messenger
Device Platform	mobile, desktop
Country & Region	Geographic breakdown (Geo Data event)
Destination URL	Landing page URL

UTM Parameters

Vendo extracts UTM parameters from your ad URL parameters. Meta supports dynamic template variables. See UTM Tracking for setup.

Conversion Export

Vendo exports offline conversions to Meta via the Conversions API using the fbclid (Facebook Click ID). See Export Conversions for configuration.

Platform Details

Setting	Value
Ad Platform	Meta Ads
Channel Type	social
Click ID	`fbclid`
API	Meta Marketing API
Geo Data	Country + Region breakdown available
Change History	Supported via Activities API

Currency Conversion

Ad spend is converted from your Meta Ads account currency to your reporting currency using daily exchange rates.

Data Freshness & Backfill

Ad performance data syncs daily with historical backfill during onboarding.

Setup

Connect your Meta Business account through the Vendo app via OAuth
Select the ad account(s) to sync
Configure reporting currency and timezone
For conversion export, configure a Pixel and dataset — see Export Conversions

Verify Setup

Confirm the Meta Ads integration status is active in Vendo
Check that ad metrics appear in your destination or BigQuery export
For conversion exports, verify recent conversions in Meta Ads Manager