UTM Tracking

Vendo automatically extracts UTM parameters from X Ads destination URLs (card URLs or promoted tweet URLs) to enable marketing attribution.

How It Works

Vendo fetches the destination URL from each promoted tweet’s card or URL field
UTM parameters are parsed from the URL query string
If utm_campaign is missing, Vendo falls back to the campaign name from the X Ads hierarchy

Extracted Parameters

Parameter	Source	Fallback
`utm_source`	URL query string	—
`utm_medium`	URL query string	—
`utm_campaign`	URL query string	Campaign name from X Ads
`utm_term`	URL query string	—
`utm_content`	URL query string	—
`utm_source_platform`	Set automatically	`x`

Best Practices

Use Consistent UTM Parameters

Add UTM parameters to all your X Ads destination URLs:


https://example.com/landing?utm_source=x&utm_medium=paid_social&utm_campaign=spring_sale

Campaign Name Fallback

If your URLs don’t include utm_campaign, Vendo uses the campaign name from X Ads. Name your campaigns descriptively to get useful attribution data even without explicit UTM tags.

Matching with Other Platforms

To correlate X Ads data with other ad platforms in Vendo, use consistent utm_source values:

Platform	Recommended `utm_source`
X Ads	`x` or `twitter`
Google Ads	`google`
Meta Ads	`facebook` or `meta`
TikTok Ads	`tiktok`
Snap Ads	`snapchat`