Meta Ads

Destination: Vendo sends conversion events via the Meta Conversions API (CAPI) and syncs Custom Audience lists for retargeting and lookalike audience creation.

Capabilities

Conversions API

Export conversion events to Meta Ads. Vendo reads conversion events from your Source and applies an attribution model. The model matches conversions to Meta clicks with the fbclid. Vendo then sends them through the Conversions API.

• Attribution models: Last Click, First Click, Linear, Time Decay, U-Shaped and Participation
• Lookback window: 1, 7, 14 or 28 days
• Click ID tracking via fbclid parameter
• User identifiers hashed per Meta requirements

Detailed conversion export setup →

Custom Audiences

Sync Custom Audience lists to Meta Ads. Build audiences in Vendo. Vendo hashes the PII fields and uploads the audience to your Meta ad account for retargeting or lookalike audience creation.

• SHA-256 hashed PII (email, phone, name)
• Automatic list refresh on each sync
• Users added and removed based on current audience rules

Compatible Sources

Platform Details

Setup

1. In the Vendo app, navigate to Destinations > Meta Ads
2. For conversions: enter your Meta Pixel ID
3. For conversions: select a conversion event name and configure attribution settings
4. For audiences: create an audience under Data → Data Dictionary → Audiences and configure its Meta Ads destination

Related

• Export Conversions Setup: Detailed conversion configuration
• Attribution Models: How conversion credit is distributed
• Audiences: build audiences for Custom Audiences
• UTM Tracking: Track Meta Ads clicks on your website
• Meta Ads Source: Import ad performance data from Meta Ads