Meta Ads

Destination — Vendo sends conversion events via the Meta Conversions API (CAPI) and syncs Custom Audience lists for retargeting and lookalike audience creation.

Capabilities

Conversions API

Export conversion events to Meta Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to Meta clicks via the fbclid, and sends them through the Conversions API.

Attribution models: last click, first click, linear, time decay, position-based, participation
Configurable lookback window (1-90 days)
Click ID tracking via fbclid parameter
User identifiers hashed per Meta requirements

Detailed conversion export setup →

Custom Audiences

Sync Custom Audience lists to Meta Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience to your Meta ad account for retargeting or lookalike audience creation.

SHA-256 hashed PII (email, phone, name)
Automatic list refresh on each sync
Users added and removed based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	Meta Conversions API (CAPI)
Audiences API	Meta Custom Audiences API
Auth Method	Access Token
Click ID	`fbclid`
PII Hashing	SHA-256 (email, phone, name)

Setup

In the Vendo app, navigate to Destinations > Meta Ads
Enter your Meta Dataset ID and access token
For conversions: select a conversion event name and configure attribution settings
For audiences: create an audience in Models > Audiences and sync it to Meta Ads

Export Conversions Setup — Detailed conversion configuration
Attribution Models — How conversion credit is distributed
Audiences — Build audience segments for Custom Audiences
UTM Tracking — Track Meta Ads clicks on your website
Meta Ads Source — Import ad performance data from Meta Ads