Export Conversions to Google Ads with Vendo

This guide explains how to set up conversion exports from Mixpanel to Google Ads using Vendo’s Conversion Export feature.

How It Works

1. Vendo reads conversion events from Mixpanel
2. An attribution model matches conversions to Google Ads clicks using the gclid
3. Attributed conversions are sent to Google Ads as offline conversions

Prerequisites

• A Google Ads account connected in Vendo
• A conversion action created in Google Ads
• Your website captures and stores the gclid click ID

Required Information

1. Mixpanel Conversion Event Name
2. Google Conversion ID

1. Mixpanel Conversion Event Name

Select the event in Mixpanel that represents your conversion, such as “Purchase Completed” or “Lead Qualified.”

Important: Ensure the event name matches exactly as it appears in Mixpanel, as Vendo will use this name to identify and export the relevant data.

2. Google Conversion ID

Creating a Conversion Action in Google Ads

1. Sign in to your Google Ads account 
2. Click the Goals icon and navigate to Conversions > Summary
3. Click the + button to create a new conversion action

Configuration Steps

• Under Select what you want to import, check “CRM, files, or other data sources” and “Track conversions from clicks”
• Under Data source, select “Skip this step and set up a data source later”
• Enter a memorable conversion name and category (e.g., “Lead Qualified,” “Purchase”)
• Click Done to return to the Goals Summary page

Locating Your Conversion ID

1. Click the conversion action you created to open its summary page
2. Find the Conversion ID in the URL under the ctId parameter
   • Example: https://ads.google.com/aw/conversions/detail?ctId=1234567890
   • In this case, the Conversion ID is 1234567890

Important: Wait 4-6 hours after creating a new conversion action before uploading conversions.

For more information, see Google’s support article .

Configuration

Attribution Models

Choose how conversion credit is distributed. See Attribution Models for details on each model.

Click ID Tracking

Google automatically appends the gclid parameter to landing page URLs. Ensure your website captures and stores this parameter so Vendo can match conversions to ad clicks.

https://yoursite.com/product?gclid=abc123def456

Conversion Payload

Each offline conversion sent to Google Ads includes:

• Google Click ID — The gclid from the original click
• Conversion Action — The configured conversion action
• Conversion Time — ISO 8601 timestamp with timezone
• Conversion Value — Attributed conversion value
• Currency — Source currency code

Sync Details

• Conversions are exported on a schedule and honor your lookback window
• Status and recent sync activity are visible in the Vendo integration settings

Troubleshooting

• Authentication errors — Reconnect your Google Ads account in Vendo
• Conversion action not found — Verify the Conversion ID
• No conversions exporting — Confirm gclid capture and event name mapping

Verify Setup

1. Trigger a conversion event in Mixpanel
2. Check Vendo integration logs for a successful export
3. Confirm the conversion appears in Google Ads after processing time