Klaviyo Events & Properties

Reference for events and properties Vendo sends to and imports from Klaviyo.

Last reviewed September 15, 2026

Events Sent to Klaviyo (Destination)

Vendo sends behavioral events to Klaviyo with the Events API . Vendo sends events in batches (up to 1,000 per request) and Klaviyo deduplicates them by unique_id.

Standard Event Fields

Field	Klaviyo Mapping	Description
`event_name`	`metric.name`	Event name (for example, Order Placed)
`email`	`profile.email`	Customer email address
`distinct_id`	`profile.external_id`	Unique customer identifier
`event_time`	`time`	ISO 8601 timestamp
`insert_id`	`unique_id`	Deduplication key
`properties`	`properties`	Custom event properties (JSON)

Revenue Event Fields

For events with revenue data (for example, from Stripe or Shopify sources):

Field	Klaviyo Mapping	Description
`value`	`value`	Revenue amount
`order_id`	`properties.order_id`	Order identifier
`total_amount`	`properties.total_amount`	Total transaction amount
`currency`	`properties.currency`	Transaction currency

User Profiles Sent to Klaviyo (Destination)

Vendo sends customer profiles with the Profiles API . Vendo sends profiles in batches (up to 10,000 per request) and Klaviyo deduplicates them by external_id.

Profile Field Mapping

Vendo Field	Klaviyo Attribute	Description
`email`	`email`	Contact email
`first_name`	`first_name`	First name
`last_name`	`last_name`	Last name
`phone`	`phone_number`	Phone for SMS
`distinct_id`	`external_id`	External identifier
Additional fields	`properties.*`	Custom profile properties

Data Imported from Klaviyo (Source)

Events Stream

Klaviyo events are imported with their full attribute set, including:

Event type and metric name
Associated profile (email, ID)
Event properties and metadata
Timestamps and flow/campaign attribution

Profiles Stream

All Klaviyo profiles are imported with:

Contact information (email, phone, name)
Custom properties
Consent and subscription status
List and segment memberships

Campaigns Stream

Campaign metadata including:

Campaign name, status, and type (email/SMS)
Send time and audience info
Message content references

Lists Stream

List definitions with:

List name and ID
Member count
Creation and update timestamps

Flows Stream

Automation flow data including:

Flow name, status, and trigger type
Action sequences and filter definitions

Metrics Stream

Metric definitions for all event types tracked in your Klaviyo account.