Segment

Vendo sends Shopify customer and order data to Segment as identify and track calls.

Last reviewed September 15, 2026

Destination: Vendo sends Shopify customer profiles and order events to Segment. You can then route e-commerce data to any downstream tool in your workspace.

What Vendo Sends

Customer Profiles (Identify Calls)

Vendo sends identify calls to Segment with these traits:

Trait	Description
`email`	Customer email
`firstName`	First name
`lastName`	Last name
`phone`	Phone number
`shopifyCustomerId`	Shopify customer ID
`totalSpent`	Lifetime spend
`orderCount`	Total orders
`verifiedEmail`	Email verification status
`taxExempt`	Tax exempt flag
`marketingState`	Marketing consent state
`firstOrderDate`	First order date (ISO 8601)
`lastOrderDate`	Most recent order (ISO 8601)
`createdAt`	Customer creation date
`customerTags`	Array of Shopify customer tags
`emailMarketingConsent`	Email marketing opt-in status

Events (Track Calls)

Vendo sends these server-side events as track calls:

Event	Description
Order Completed	Customer places an order
Order Fulfilled	Order is shipped
Order Delivered	Order is delivered
Order Refunded	Full refund issued
Order Partially Refunded	Partial refund issued
Checkout Started	Customer begins checkout
Cart Abandoned	Checkout is abandoned
Product Purchased	Individual product-level purchase event

Identity & Deduplication

Identity: Shopify Customer ID
Deduplication: messageId on each event

Setup

In the Vendo app, go to Destinations > Segment.
Enter your Segment Write Key.
Select the events to sync.
Save the destination. Vendo starts a historical backfill.

Platform Details

Setting	Value
Sync Method	Server-side via Segment HTTP API
Call Types	`identify` (profiles) + `track` (events)
Identity	Shopify Customer ID
Deduplication	`messageId` per event
Batch Size	500 events per request

Deduplication

Each event includes a messageId for idempotent delivery. The format is:


{event_type}_{unique_id}

For example: order_received_5363269534010

Batch Processing

Vendo sends events to Segment in batches of 500. All timestamps use the ISO 8601 format. Each batch stays within the 500KB payload limit of Segment.

Verify Setup

Send a test order event in Shopify.
Confirm that the event appears in Segment’s Source Debugger.
Check the Vendo Logs page for recent sync activity.

Compatible Sources

Segment works with these Vendo sources:

Source	What Vendo Sends
Shopify	Track events (orders, checkouts), identify calls (customer profiles)
Stripe	Track events (payments, subscriptions), identify calls (customer profiles)
Google Ads	Ad performance track events
Meta Ads	Ad performance track events
TikTok Ads	Ad performance track events
Snap Ads	Ad performance track events
Microsoft Ads	Ad performance track events
LinkedIn Ads	Ad performance track events
X Ads	Ad performance track events

Events & Properties
Tracking SDK: Send custom first-party events from your website to Segment through Vendo