TikTok Ads

Destination — Vendo sends conversion events via TikTok’s Events API and syncs Custom Audience lists for retargeting and lookalike audience creation.

Capabilities

Send Conversions

Export conversion events to TikTok Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to TikTok clicks via the ttclid, and sends them through the Events API.

• Attribution models: last click, first click, linear, time decay, position-based, participation
• Configurable lookback window (1-90 days)
• Click ID tracking via ttclid parameter
• 30-day maximum sync window per chunk

Detailed conversion export setup →

Send Audiences

Sync Custom Audience lists to TikTok Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience for retargeting or lookalike audience creation.

• SHA-256 hashed PII (email, phone)
• Automatic list refresh on each sync
• Users added and removed based on current audience rules

Compatible Sources

Platform Details

Setup

1. In the Vendo app, navigate to Destinations > TikTok Ads
2. Enter your TikTok Pixel Code, access token, and advertiser ID
3. For conversions: select a conversion event name and configure attribution settings
4. For audiences: create an audience under Data → Data Catalog → Audiences and configure its TikTok Ads destination

Related

• Export Conversions Setup — Detailed conversion configuration
• Attribution Models — How conversion credit is distributed
• Audiences — Build audience segments for Custom Audiences
• UTM Tracking — Track TikTok clicks on your website
• TikTok Ads Source — Import ad performance data from TikTok Ads