TikTok Ads

Send conversion events and audience lists to TikTok Ads for campaign optimization and Custom Audience targeting.

Last reviewed July 13, 2026

Destination: Vendo sends conversion events via TikTok’s Events API and syncs Custom Audience lists for retargeting and lookalike audience creation.

Capabilities

Send Conversions

Export conversion events to TikTok Ads. Vendo reads conversion events from your Source and applies an attribution model. The model matches conversions to TikTok clicks with the ttclid. Vendo then sends them through the Events API.

Attribution models: Last Click, First Click, Linear, Time Decay, U-Shaped and Participation
Lookback window: 1, 7, 14 or 28 days
Click ID tracking via ttclid parameter
30-day maximum sync window per chunk

Detailed conversion export setup →

Send Audiences

Sync Custom Audience lists to TikTok Ads. Build audiences in Vendo. Vendo hashes the PII fields and uploads the audience for retargeting or lookalike audience creation.

SHA-256 hashed PII (email, phone)
Automatic list refresh on each sync
Users added and removed based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	TikTok Events API
Audiences API	TikTok Custom Audiences API
Auth Method	Access Token
Click ID	`ttclid`
PII Hashing	SHA-256 (email, phone)

Setup

In the Vendo app, navigate to Destinations > TikTok Ads
For conversions: enter your TikTok Pixel Code
For conversions: select a conversion event name and configure attribution settings
For audiences: create an audience under Data → Data Dictionary → Audiences and configure its TikTok Ads destination

Export Conversions Setup: Detailed conversion configuration
Attribution Models: How conversion credit is distributed
Audiences: build audiences for Custom Audiences
UTM Tracking: Track TikTok clicks on your website
TikTok Ads Source: Import ad performance data from TikTok Ads