TikTok Ads
Destination — Vendo sends conversion events via TikTok’s Events API and syncs Custom Audience lists for retargeting and lookalike audience creation.
Capabilities
Send Conversions
Export conversion events to TikTok Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to TikTok clicks via the ttclid, and sends them through the Events API.
- Attribution models: last click, first click, linear, time decay, position-based, participation
- Configurable lookback window (1-90 days)
- Click ID tracking via
ttclidparameter - 30-day maximum sync window per chunk
Detailed conversion export setup →
Send Audiences
Sync Custom Audience lists to TikTok Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience for retargeting or lookalike audience creation.
- SHA-256 hashed PII (email, phone)
- Automatic list refresh on each sync
- Users added and removed based on current audience rules
Compatible Sources
| Source | Conversions | Audiences |
|---|---|---|
| Shopify | Yes | Yes |
| Mixpanel | Yes | Yes |
| Segment | Yes | Yes |
| Amplitude | Yes | Yes |
| Stripe | — | Yes |
Platform Details
| Setting | Value |
|---|---|
| Conversions API | TikTok Events API |
| Audiences API | TikTok Custom Audiences API |
| Auth Method | Access Token |
| Click ID | ttclid |
| PII Hashing | SHA-256 (email, phone) |
Setup
- In the Vendo app, navigate to Destinations > TikTok Ads
- Enter your TikTok Pixel Code, access token, and advertiser ID
- For conversions: select a conversion event name and configure attribution settings
- For audiences: create an audience in Models > Audiences and sync it to TikTok Ads
Related Guides
- Export Conversions Setup — Detailed conversion configuration
- Attribution Models — How conversion credit is distributed
- Audiences — Build audience segments for Custom Audiences
- UTM Tracking — Track TikTok clicks on your website
- TikTok Ads Source — Import ad performance data from TikTok Ads
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