Snap Ads

Send conversion events and audience lists to Snapchat Ads for campaign optimization and Customer List targeting.

Last reviewed July 13, 2026

Destination: Vendo sends conversion events via Snapchat’s Conversions API (CAPI) and syncs Customer List audiences for retargeting.

Capabilities

Send Conversions

Export conversion events to Snapchat Ads. Vendo reads conversion events from your Source and applies an attribution model. The model matches conversions to Snapchat clicks with the sccid. Vendo then sends them through the CAPI endpoint.

Attribution models: Last Click, First Click, Linear, Time Decay, U-Shaped and Participation
Lookback window: 1, 7, 14 or 28 days
Click ID tracking via sccid parameter

Detailed conversion export setup →

Send Audiences

Sync Customer List audiences to Snapchat Ads. Build audiences in Vendo. Vendo hashes the PII fields and uploads the audience for retargeting.

SHA-256 hashed PII (email, phone)
Automatic list refresh on each sync
Users added and removed based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	Snapchat Conversions API (CAPI)
Audiences API	Snapchat Customer List API
Auth Method	Bearer Token
Click ID	`sccid`
PII Hashing	SHA-256 (email, phone)

Setup

In the Vendo app, navigate to Destinations > Snap Ads
For conversions: enter your Snapchat Pixel ID
For conversions: select a conversion event name and configure attribution settings
For audiences: create an audience under Data → Data Dictionary → Audiences and configure its Snap Ads destination

Export Conversions Setup: Detailed conversion configuration
Attribution Models: How conversion credit is distributed
Audiences: build audiences for Customer Lists
UTM Tracking: Track Snapchat clicks on your website
Snap Ads Source: Import ad performance data from Snapchat