Snap Ads

Source + Destination — Vendo imports ad performance data from Snapchat Ads and exports offline conversions back via the Conversions API (CAPI).

What Vendo Syncs

Ad Performance Data

Vendo imports daily ad-level performance metrics from Snapchat Ads:

Metric	Description
Impressions	Total ad impressions
Clicks (Swipes)	Snapchat “swipes” mapped to clicks
Spend	Ad spend with currency conversion

Dimensions

Dimension	Description
Account ID	Snapchat ad account identifier
Campaign ID & Name	Campaign-level grouping
Ad Squad ID & Name	Ad group-level grouping (Snapchat’s “Ad Squads”)
Ad ID	Individual ad identifier
Destination URL	Landing page URL from creative
Report Date	Date of performance data

UTM Parameters

Vendo automatically extracts UTM parameters from your ad destination URLs:

utm_source
utm_medium
utm_campaign (falls back to campaign name if not set)
utm_term
utm_content

The utm_source_platform is automatically set to snapchat.

Conversion Export

Vendo can export offline conversions back to Snapchat via the Conversions API (CAPI) using the sccid (Snapchat Click ID). See Export Conversions for configuration.

Platform Details

Setting	Value
Ad Platform	Snapchat Ads
API	Snapchat Marketing API
Publisher Platform	snapchat
Channel Type	social
Click ID Parameter	`sccid` (Snapchat Click ID)

Currency Conversion

Vendo supports multi-currency reporting. Ad spend is automatically converted from your Snapchat account currency to your reporting currency using daily exchange rates.

Data Freshness & Backfill

Ad performance data syncs daily with historical backfill during onboarding.

Setup

Connect your Snapchat Ads account through the Vendo app
Select the ad account to sync
Configure your reporting currency
Set your account timezone

Verify Setup

Confirm the Snap Ads integration status is active in Vendo
Check that ad metrics appear in your destination or BigQuery export
For conversion exports, verify recent conversions in Snapchat Ads