Snap Ads

Vendo imports Snapchat Ads performance data and exports conversions back to Snapchat through the Conversions API.

Last reviewed September 15, 2026

Source + Destination: Vendo imports ad performance data from Snapchat Ads. Vendo exports offline conversions back to Snapchat through the Conversions API (CAPI).

What Vendo Syncs

Ad Performance Data

Vendo imports daily ad-level performance metrics from Snapchat Ads:

Metric	Description
Impressions	Total ad impressions
Clicks (Swipes)	Snapchat “swipes” mapped to clicks
Spend	Ad spend with currency conversion

Dimensions

Dimension	Description
Account ID	Snapchat ad account identifier
Campaign ID & Name	Campaign-level grouping
Ad Squad ID & Name	Ad group-level grouping (Snapchat’s “Ad Squads”)
Ad ID	Individual ad identifier
Destination URL	Landing page URL from creative
Report Date	Date of performance data

UTM Parameters

Vendo automatically gets these UTM parameters from your ad destination URLs:

utm_source
utm_medium
utm_campaign (if it is not set, Vendo uses the campaign name)
utm_term
utm_content

Vendo automatically sets utm_source_platform to snapchat.

Conversion Export

Vendo can export offline conversions back to Snapchat through the Conversions API (CAPI). It uses the sccid (Snapchat Click ID). For the configuration, see Export Conversions.

Platform Details

Setting	Value
Ad Platform	Snapchat Ads
API	Snapchat Marketing API
Publisher Platform	snapchat
Channel Type	social
Click ID Parameter	`sccid` (Snapchat Click ID)

Currency Conversion

Vendo supports reports in more than one currency. Vendo automatically converts ad spend from your Snapchat account currency to your reporting currency. It uses daily exchange rates.

Data Freshness & Backfill

Vendo imports performance rows with a daily granularity on the schedule of the Source. If you request a historical window during onboarding, Vendo imports that window.

Setup

Connect your Snapchat Ads account in the Vendo app.
Select the ad account to sync.
Configure your reporting currency.
Set your account timezone.

Verify Setup

Make sure that the status of the Snap Ads Source is active in Vendo.
Make sure that ad metrics show in your Destination or BigQuery export.
For conversion exports, look for recent conversions in Snapchat Ads.