Skip to Content
SourcesSnap AdsUTM Tracking

Snap Ads UTM Tracking

UTM parameters help you identify which Snapchat campaigns drive traffic and conversions. Vendo extracts UTM values from your ad destination URLs automatically.

How It Works

Vendo reads the destination URL from each Snapchat creative and parses UTM parameters using pattern matching. If utm_campaign is not found in the URL, Vendo falls back to the Snapchat campaign name.

Setup

In Snapchat Ads Manager, add UTM parameters to your ad creative URLs:

https://yoursite.com?utm_source=snapchat&utm_medium=cpc&utm_campaign=summer_sale&utm_content=video_ad_1

Supported Variables

Snapchat does not provide dynamic URL macros for UTM parameters. Use static, URL-encoded values.

Extracted Parameters

ParameterSourceFallback
utm_sourceURL parameter—
utm_mediumURL parameter—
utm_campaignURL parameterCampaign name
utm_termURL parameter—
utm_contentURL parameter—
utm_source_platformAuto-setsnapchat

Click ID Tracking

Snapchat automatically appends the sccid parameter to landing page URLs. Ensure your website captures and stores this parameter so Vendo can match conversions to ad clicks.

https://yoursite.com/product?sccid=abc123def456

Best Practices

  • Always include utm_source=snapchat and utm_medium=cpc in your URLs
  • Use consistent, URL-encoded campaign names
  • Include utm_content to differentiate between ad creatives within the same campaign

Verify Setup

  1. Click a test ad and confirm the landing URL contains UTM parameters
  2. Confirm UTM values appear on events in your destination or Vendo
Last updated on
OverviewExport Conversions