Snap Ads UTM Tracking

How to set up UTM tracking for Snap Ads in Vendo.

Last reviewed September 15, 2026

UTM parameters help you find which Snapchat campaigns bring traffic and conversions. Vendo automatically gets the UTM values from your ad destination URLs.

How It Works

Vendo reads the destination URL from each Snapchat creative. It reads the UTM parameters from the query string of the URL. If the URL has no utm_campaign, Vendo uses the Snapchat campaign name.

Setup

In Snapchat Ads Manager, add UTM parameters to the URLs of your ad creatives:


https://yoursite.com?utm_source=snapchat&utm_medium=cpc&utm_campaign=summer_sale&utm_content=video_ad_1

Supported Variables

Snapchat does not supply dynamic URL macros for UTM parameters. Use static, URL-encoded values.

Extracted Parameters

Parameter	Source	Fallback
`utm_source`	URL parameter	—
`utm_medium`	URL parameter	—
`utm_campaign`	URL parameter	Campaign name
`utm_term`	URL parameter	—
`utm_content`	URL parameter	—
`utm_source_platform`	Auto-set	`snapchat`

Click ID Tracking

Snapchat automatically adds the sccid parameter to landing page URLs. Make sure that your website captures and keeps this parameter. Vendo needs it to match conversions to ad clicks.


https://yoursite.com/product?sccid=abc123def456

Best Practices

Always include utm_source=snapchat and utm_medium=cpc in your URLs.
Use campaign names that are consistent and URL-encoded.
Include utm_content to tell the ad creatives in the same campaign apart.

Verify Setup

Click a test ad.
Make sure that the landing URL contains UTM parameters.
Make sure that UTM values show on events in your Destination or in Vendo.