Mixpanel

Vendo reads analytics data from Mixpanel for reporting and unified analytics dashboards.

Last reviewed September 15, 2026

Source: Vendo reads event and user profile data from your Mixpanel project for cross-channel reporting and unified analytics dashboards.

What Vendo Syncs

Vendo imports data from Mixpanel through the Query and Export APIs:

Data	Description
Events	Raw event data exported from your Mixpanel project
Event Properties	All custom and default properties per event
User Profiles	User profile properties for identity resolution

Data	Description
Annotations	Project annotations from Mixpanel
Lexicon Events	Event definitions from Mixpanel Lexicon
Lexicon Event Properties	Event property definitions from Mixpanel Lexicon

Feature	How Mixpanel Data Is Used
Unified Dashboard	Blends Mixpanel analytics with ad spend and revenue data
Historical Backfill	Imports up to 2 years of historical event data

Setting	Value
Auth Method	Service Account (username and secret)
API	Mixpanel Query API + Export API
Sync Method	Server-side scheduled import
Identity	Mixpanel Distinct ID
Historical Backfill	Up to 2 years

In the Vendo app, go to Sources > Mixpanel (or connect through the Mixpanel destination).
Enter your Mixpanel Project ID.
Create a Service Account with read access and enter its credentials.
Select the data to import (for example, events and user profiles).
Save. Vendo starts the initial data import.

Make sure that the Mixpanel source status is active in Vendo.
Make sure that Mixpanel event data appears in your BigQuery dataset or Vendo dashboards.