Mixpanel (Source)
Source — Vendo reads event and session data from your Mixpanel project for cross-channel reporting, Pulse change detection, and unified analytics dashboards.
What Vendo Syncs
Vendo imports data from Mixpanel via the Query and Export APIs:
Event Data
| Data | Description |
|---|---|
| Events | Raw event data exported from your Mixpanel project |
| Event Properties | All custom and default properties per event |
| User Profiles | User profile properties for identity resolution |
Reporting Data
| Data | Description |
|---|---|
| Session Metrics | Session counts, duration, and bounce rates |
| Funnel Data | Conversion funnel step-by-step analysis |
| Retention | Cohort retention curves |
| Channel Attribution | Traffic source and channel breakdowns |
Use in Vendo
| Feature | How Mixpanel Data Is Used |
|---|---|
| Pulse Alerts | Detects anomalies and significant changes in your metrics |
| Unified Dashboard | Blends Mixpanel analytics with ad spend and revenue data |
| Historical Backfill | Imports up to 2 years of historical event data |
Platform Details
| Setting | Value |
|---|---|
| Auth Method | Service Account (API Secret) |
| API | Mixpanel Query API + Export API |
| Sync Method | Server-side scheduled import |
| Identity | Mixpanel Distinct ID |
| Historical Backfill | Up to 2 years |
Setup
- In the Vendo app, navigate to Sources > Mixpanel (or connect via the Mixpanel destination)
- Enter your Mixpanel Project ID
- Create and provide a Service Account with read access
- Select which data to import (events, profiles, sessions)
- Save — Vendo will begin the initial data import
Verify Setup
- Confirm the Mixpanel source status is active in Vendo
- Check that Mixpanel event data appears in your BigQuery dataset or Vendo dashboards
- Verify that Pulse alerts are triggering on Mixpanel metrics
Related Guides
Last updated on