Braze — Destination

Destination — Vendo sends behavioral events, customer profiles, and audiences to Braze for personalized cross-channel messaging.

What Vendo Sends

Vendo can send the following data to Braze:

Data Type	Description
Custom Events	Behavioral events (purchases, page views, feature usage) tracked via Braze’s `/users/track` endpoint
User Profiles	Customer attributes and properties synced to Braze user profiles
Purchase Events	Revenue events with product, price, and currency data

Braze uses a REST API Key and a REST Endpoint URL for authentication.

REST API Key — Found in Braze under Settings > API Keys. Create a key with the appropriate permissions for your use case.
REST Endpoint URL — Your Braze instance endpoint (e.g., rest.iad-01.braze.com). Found on the same API Keys page.

Vendo validates credentials by calling the Braze API to confirm the key and endpoint are valid.

In the Vendo app, navigate to Apps and click Add App
Select Braze from the integration catalog
Enter your REST API Key
Enter your REST Endpoint URL (e.g., rest.iad-01.braze.com)
- Do not include https:// — just the hostname
- Found in Braze under Settings > API Keys
Vendo validates the credentials against the Braze API
Once connected, configure which events and data to send

Setting	Value
Auth Method	REST API Key + Endpoint URL
API	Braze REST API (`/users/track`, `/users/export/ids`)
Rate Limit	250,000 requests/hour (default) with automatic backoff