Microsoft Ads

Destination — Vendo sends offline conversion events and Customer Match audience lists to Microsoft Ads for campaign optimization and retargeting.

Capabilities

Send Conversions

Export offline conversion events to Microsoft Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to Microsoft clicks via the msclkid, and uploads them through the Offline Conversions API.

Attribution models: last click, first click, linear, time decay, position-based, participation
Configurable lookback window (1-90 days)
Click ID tracking via msclkid parameter

Detailed conversion export setup →

Send Audiences

Sync Customer Match audience lists to Microsoft Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience for targeting.

SHA-256 hashed PII (email, phone)
Automatic list refresh on each sync
Users added and removed based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	Microsoft Ads Offline Conversions API
Audiences API	Microsoft Ads Customer Match API
Auth Method	OAuth 2.0 + Developer Token
Click ID	`msclkid`
PII Hashing	SHA-256 (email, phone)

Setup

In the Vendo app, navigate to Destinations > Microsoft Ads
Connect your Microsoft Ads account via OAuth
For conversions: select a conversion goal and configure attribution settings
For audiences: create an audience in Models > Audiences and sync it to Microsoft Ads

Export Conversions Setup — Detailed conversion configuration
Attribution Models — How conversion credit is distributed
Audiences — Build audience segments for Customer Match
UTM Tracking — Track Microsoft Ads clicks on your website
Microsoft Ads Source — Import ad performance data from Microsoft Ads