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DestinationsMicrosoft AdsOverview

Microsoft Ads

Send offline conversions and audience lists to Microsoft Ads for campaign optimization and Customer Match targeting.

Last reviewed July 13, 2026

Destination: Vendo sends offline conversion events and Customer Match audience lists to Microsoft Ads for campaign optimization and retargeting.

Capabilities

Send Conversions

Export offline conversion events to Microsoft Ads. Vendo reads conversion events from your Source and applies an attribution model. The model matches conversions to Microsoft clicks with the msclkid. Vendo then uploads them through the Offline Conversions API.

  • Attribution models: Last Click, First Click, Linear, Time Decay, U-Shaped and Participation
  • Lookback window: 1, 7, 14 or 28 days
  • Click ID tracking via msclkid parameter

Detailed conversion export setup →

Send Audiences

Sync Customer Match audience lists to Microsoft Ads. Build audiences in Vendo. Vendo hashes the PII fields and uploads the audience for targeting.

  • SHA-256 hashed PII (email, phone)
  • Automatic list refresh on each sync
  • Users added and removed based on current audience rules

Compatible Sources

SourceConversionsAudiences
ShopifyYesYes
MixpanelYesYes
SegmentYesYes
AmplitudeYesYes
Stripe—Yes

Platform Details

SettingValue
Conversions APIMicrosoft Ads Offline Conversions API
Audiences APIMicrosoft Ads Customer Match API
Auth MethodOAuth 2.0 + Developer Token
Click IDmsclkid
PII HashingSHA-256 (email, phone)

Setup

  1. In the Vendo app, navigate to Destinations > Microsoft Ads
  2. Connect your Microsoft Ads account via OAuth
  3. For conversions: enter the conversion goal name and configure attribution settings
  4. For audiences: create an audience under Data → Data Dictionary → Audiences and configure its Microsoft Ads destination
Need help?

When you contact support, give your workspace, the source or destination name, the job ID and the first error message.

support@vendodata.com
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