LinkedIn Ads

Send offline conversions and Matched Audiences to LinkedIn Ads for B2B campaign optimization.

Last reviewed September 15, 2026

Destination: Vendo sends offline conversion events and Matched Audience lists to LinkedIn Ads for B2B campaign optimization and account-based targeting.

Capabilities

Send Conversions

Export offline conversion events to LinkedIn Ads. Vendo reads conversion events from your analytics source and applies an attribution model. The model matches conversions to LinkedIn clicks through the li_fat_id. Vendo then uploads the conversions through LinkedIn’s Conversions API.

Attribution models: last click, first click, linear, time decay, U-shaped, participation
Lookback window: 1, 7, 14, or 28 days
Click ID tracking through the li_fat_id parameter

Send Audiences

Sync Matched Audience lists to LinkedIn Ads. Build audiences in Vendo. Vendo hashes the PII fields and uploads the audience for account-based targeting and retargeting campaigns.

SHA-256 hashed PII (email)
Automatic list refresh on each sync
Users added based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	LinkedIn Conversions API
Audiences API	LinkedIn Matched Audiences API
Auth Method	OAuth 2.0
Click ID	`li_fat_id`
PII Hashing	SHA-256 (email)

Setup

In the Vendo app, go to Destinations > LinkedIn Ads.
Connect your LinkedIn Ads account through OAuth.
For conversions, enter the Conversion Rule ID.
For conversions, set the attribution settings.
For audiences, create an audience under Data → Data Catalog → Audiences.
For audiences, set up the LinkedIn Ads destination of the audience.

Attribution Models: How conversion credit is distributed
Audiences: build audiences for Matched Audiences
LinkedIn Ads Source: Import ad performance data from LinkedIn Ads