LinkedIn Ads

Destination — Vendo sends offline conversion events and Matched Audience lists to LinkedIn Ads for B2B campaign optimization and account-based targeting.

Capabilities

Send Conversions

Export offline conversion events to LinkedIn Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to LinkedIn clicks via the li_fat_id, and uploads them through LinkedIn’s Conversions API.

Attribution models: last click, first click, linear, time decay, position-based, participation
Configurable lookback window (1-90 days)
Click ID tracking via li_fat_id parameter

Send Audiences

Sync Matched Audience lists to LinkedIn Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience for account-based targeting and retargeting campaigns.

SHA-256 hashed PII (email)
Automatic list refresh on each sync
Users added and removed based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	LinkedIn Conversions API
Audiences API	LinkedIn Matched Audiences API
Auth Method	OAuth 2.0
Click ID	`li_fat_id`
PII Hashing	SHA-256 (email)

Setup

In the Vendo app, navigate to Destinations > LinkedIn Ads
Connect your LinkedIn Ads account via OAuth
For conversions: select a conversion rule and configure attribution settings
For audiences: create an audience in Models > Audiences and sync it to LinkedIn Ads

Attribution Models — How conversion credit is distributed
Audiences — Build audience segments for Matched Audiences
LinkedIn Ads Source — Import ad performance data from LinkedIn Ads