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Mixpanel

Source + Destination — Vendo sends ad performance data, Shopify events, and payment data into your Mixpanel project, and reads Mixpanel data for reporting, Pulse change detection, and session analytics.

What Vendo Sends

Ad Performance Events

Vendo syncs daily ad data from connected ad platforms as Mixpanel events:

EventDescription
Ad DataDaily ad performance metrics (impressions, clicks, spend) per ad
Ads Geo DataGeographic breakdown of ad performance by state/region

Shopify Events (via Shopify Integration)

EventDescription
Page ViewedStorefront page view
Product ViewedProduct detail page view
Product Added to CartItem added to cart
Checkout StartedCheckout initiated
Cart AbandonedCheckout not completed
Order ReceivedOrder placed
Order FulfilledOrder shipped
Order DeliveredOrder delivered
Order RefundedFull refund issued
Products PurchasedIndividual product-level purchase event

Payment Events (via Stripe Integration)

EventDescription
Payment ReceivedStripe charge completed
Payment Received - Line ItemIndividual line item within an order
Subscription CreatedNew subscription started
Subscription CancelledSubscription cancelled

Data Management

Vendo also manages your Mixpanel project configuration:

  • Lexicon — Automatically updates event and property descriptions
  • Service Accounts — Used for API access to your project
  • Session Properties — Configurable session definitions
  • Channel Grouping — Custom channel classification rules

Identity & Deduplication

  • Identity — Mixpanel Identity Merge API
  • Deduplication — Insert ID per event

Setup

  1. In the Vendo app, connect your Mixpanel project
  2. Create a Service Account for API access
  3. Select which events and ad platforms to sync
  4. Configure session properties and channel grouping

Platform Details

SettingValue
Sync MethodServer-side API + Client-side SDK (Shopify)
DeduplicationInsert ID per event
IdentityMixpanel Identity Merge API

Verify Setup

  1. Trigger a test event from your storefront or ad platform
  2. Confirm the event appears in Mixpanel
  3. Check Vendo integration logs for recent sync activity

Compatible Sources

Mixpanel works with the following Vendo sources:

SourceWhat Vendo Sends
ShopifyStorefront events, order events, customer profiles, group properties
StripePayment events, subscription events, customer profiles
Google AdsAd performance events, geo data, lookup tables, annotations
Meta AdsAd performance events, geo data, lookup tables, annotations
TikTok AdsAd performance events, geo data
Snap AdsAd performance events, geo data
Microsoft AdsAd performance events, geo data
LinkedIn AdsAd performance events, geo data
X AdsAd performance events, geo data

Mixpanel also supports Custom Sync — send data from any BigQuery table or view directly to Mixpanel without a source connection.

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