Mixpanel

Source + Destination — Vendo sends ad performance data, Shopify events, and payment data into your Mixpanel project, and reads Mixpanel data for reporting, Memory change detection, and session analytics.

What Vendo Sends

Ad Performance Events

Vendo syncs daily ad data from connected ad platforms as Mixpanel events:

Shopify Events (via Shopify Integration)

Payment Events (via Stripe Integration)

Data Management

Vendo also manages your Mixpanel project configuration:

• Lexicon — Automatically updates event and property descriptions
• Service Accounts — Used for API access to your project
• Session Properties — Configurable session definitions
• Channel Grouping — Custom channel classification rules

Identity & Deduplication

• Identity — Mixpanel Identity Merge API
• Deduplication — Insert ID per event

Vendo Web Tracking + Mixpanel

Vendo Web Tracking and Mixpanel can work together as two complementary layers:

• Vendo is the canonical source for browser page and business events.
• Vendo sends accepted page and track events to Mixpanel when Mixpanel is enabled as a Vendo destination.
• The Mixpanel browser SDK can remain enabled for Mixpanel-specific capabilities such as session replay.
• Use the same stable application user ID in both systems. For the Vendo app, this is the authenticated Supabase user ID—not the user’s email address.

On sign-in, identify the user in both systems. On sign-out, reset both systems:

mixpanel.identify(authUserId);
vendo.identify(authUserId);
 
mixpanel.reset();
vendo.reset();

Vendo sends distinct_id = user_id || anonymous_id to Mixpanel. Before identification, events remain anonymous; after identification, new Vendo events and Mixpanel browser activity resolve to the same Mixpanel profile. Session replay still requires Mixpanel recording and appropriate consent/sampling settings; sharing the ID does not enable replay by itself.

For single-page applications, disable Vendo init-time page tracking and send Page Viewed explicitly on the initial route and every client-side route change. This avoids duplicate page events when Vendo forwards them to Mixpanel.

Setup

1. In the Vendo app, connect your Mixpanel project
2. Create a Service Account for API access
3. Select which events and ad platforms to sync
4. Configure session properties and channel grouping

Platform Details

Verify Setup

1. Trigger a test event from your storefront or ad platform
2. Confirm the event appears in Mixpanel
3. Check Vendo integration logs for recent sync activity

Compatible Sources

Mixpanel works with the following Vendo sources:

Mixpanel also supports Custom Sync — send data from any BigQuery table or view directly to Mixpanel without a source connection.

Related

• Mixpanel Source — Import Mixpanel data into Vendo
• Session & User Discrepancies
• Create a Service Account
• Custom Channel Grouping
• Paid Ads Server-Side Events
• Tracking SDK — Send custom first-party events from your website to Mixpanel via Vendo