TikTok Ads UTM Tracking

UTM parameters help you track which TikTok campaigns drive traffic and conversions. Vendo extracts UTM values from your ad destination URLs and resolves TikTok’s dynamic macros automatically.

How It Works

Vendo fetches the landing URL from each TikTok ad
Dynamic macros (e.g., __CAMPAIGN_NAME__) are resolved to actual values
UTM parameters are extracted from the resolved URL

Setup

In TikTok Ads Manager, add UTM parameters to your ad URLs. You can use TikTok’s dynamic macros:


https://yoursite.com?utm_source=tiktok&utm_medium=cpc&utm_campaign=__CAMPAIGN_NAME__&utm_content=__CID_NAME__

Supported Variables

Macro	Description	Example Value
`__CAMPAIGN_NAME__`	Campaign name	Summer Sale 2024
`__CAMPAIGN_ID__`	Campaign ID	1234567890
`__AID_NAME__`	Ad group name	US - 18-34
`__AID__`	Ad group ID	9876543210
`__CID_NAME__`	Creative/ad name	Video Ad v2
`__CID__`	Creative/ad ID	1122334455
`__PLACEMENT__`	Placement	TikTok

Extracted Parameters

Parameter	Source	Fallback
`utm_source`	URL parameter	—
`utm_medium`	URL parameter	—
`utm_campaign`	URL parameter	Campaign name
`utm_term`	URL parameter	—
`utm_content`	URL parameter	—
`utm_source_platform`	Auto-set	`tiktok`

Click ID Tracking

TikTok appends the ttclid parameter to landing page URLs. Ensure your website captures and stores this parameter so Vendo can match conversions to ad clicks.


https://yoursite.com/product?ttclid=abc123def456

Best Practices

Use TikTok macros like __CAMPAIGN_NAME__ for dynamic UTM values
Always include utm_source=tiktok and utm_medium=cpc
URL-encode campaign names that contain spaces or special characters

Verify Setup

Click a test ad and confirm the landing URL contains UTM parameters
Confirm UTM values appear on events in your destination or Vendo