TikTok Ads UTM Tracking

How to set up UTM tracking for TikTok Ads in Vendo.

Last reviewed September 15, 2026

UTM parameters help you track which TikTok campaigns bring traffic and conversions. Vendo extracts UTM values from your ad destination URLs. It resolves TikTok’s dynamic macros automatically.

How It Works

Vendo gets the landing URL from each TikTok ad.
Vendo resolves dynamic macros (for example, __CAMPAIGN_NAME__) to actual values.
Vendo extracts UTM parameters from the resolved URL.

Setup

In TikTok Ads Manager, add UTM parameters to your ad URLs. You can use TikTok’s dynamic macros:


https://yoursite.com?utm_source=tiktok&utm_medium=cpc&utm_campaign=__CAMPAIGN_NAME__&utm_content=__CID_NAME__

Supported Variables

Macro	Description	Example Value
`__CAMPAIGN_NAME__`	Campaign name	Summer Sale 2024
`__CAMPAIGN_ID__`	Campaign ID	1234567890
`__AID_NAME__`	Ad group name	US - 18-34
`__AID__`	Ad group ID	9876543210
`__CID_NAME__`	Creative/ad name	Video Ad v2
`__CID__`	Creative/ad ID	1122334455
`__PLACEMENT__`	Placement	TikTok

Extracted Parameters

Parameter	Source	Fallback
`utm_source`	URL parameter	—
`utm_medium`	URL parameter	—
`utm_campaign`	URL parameter	Campaign name
`utm_term`	URL parameter	—
`utm_content`	URL parameter	—
`utm_source_platform`	Auto-set	`tiktok`

Click ID Tracking

TikTok adds the ttclid parameter to landing page URLs. Make sure that your website captures and stores this parameter, so that Vendo can match conversions to ad clicks.


https://yoursite.com/product?ttclid=abc123def456

Best Practices

Use TikTok macros such as __CAMPAIGN_NAME__ for dynamic UTM values.
Always include utm_source=tiktok and utm_medium=cpc.
URL-encode campaign names that contain spaces or special characters.

Verify Setup

Click a test ad.
Make sure that the landing URL contains UTM parameters.
Make sure that UTM values appear on events in your Destination or in Vendo.