Axon Ads
Vendo syncs Axon Ads campaign and creative set performance data with multi-window attribution.
Last reviewed September 15, 2026
Source: Vendo imports ad performance data from Axon Ads. The data includes campaign and creative set metrics with multi-window attribution.
What Vendo Syncs
Ad Performance Data
Vendo imports daily campaign and creative set performance metrics from Axon Ads:
| Metric | Description |
|---|---|
| Impressions | Total ad impressions |
| Clicks | Total clicks |
| CTR | Click-through rate |
| Average CPC | Average cost per click |
| Cost | Ad spend (USD) |
| Sales | Total sales value |
| Conversions (0d, 1d, 7d, 28d) | Conversions across multiple attribution windows |
| ROAS (0d, 7d, 28d) | Return on ad spend across attribution windows |
| Sales (0d, 7d, 28d) | Sales value across attribution windows |
| New Customer Checkouts | New customer checkout count and revenue (day-0) |
| Target Event Metrics | Cost per target event and event count |
Dimensions
| Dimension | Description |
|---|---|
| Campaign ID & Name | Campaign-level grouping |
| Creative Set ID & Name | Creative set-level grouping |
| Country | Geographic breakdown |
| Platform | Device platform (Android, iOS, FireOS, tvOS) |
| Placement Type | Ad placement category |
| Landing Page URL | Custom landing page (used for UTM extraction) |
| Target Event | Configured target event type |
| Report Date | Date of performance data |
UTM Parameters
Vendo extracts UTM parameters from your landing page URLs (custom_page_id):
utm_sourceutm_mediumutm_campaign(if it is not set, Vendo uses the campaign name)utm_termutm_content
Vendo sets utm_source_platform to axon.
Platform Details
| Setting | Value |
|---|---|
| Ad Platform | Axon Ads |
| API | Axon Reporting API (r.applovin.com) |
| Publisher Platform | axon |
| Channel Type | display |
| Authentication | API Key (Reporting Key) |
| Currency | USD (assumed) |
| Max API Window | 45 days per request |
Currency
Axon Ads reports all monetary values in USD. Vendo can convert them to your reporting currency with daily exchange rates.
Data Freshness & Backfill
- Schedule: Configured on the Vendo source.
- Conversion window: 72 hours. Vendo fetches recent data again to get late attribution.
- Historical backfill: During onboarding, Vendo splits the backfill into 45-day windows.
- History limit: The Axon API rejects start dates older than 90 days. Vendo imports up to 60 days of history.
Setup
- In the Vendo app, go to Sources and select Axon (AppLovin).
- Enter your Axon Reporting Key, Axon Event Key and Axon Conversion API Key (in the Axon dashboard, open your account menu and select Keys).
- Set your reporting currency.
- Vendo starts to sync your historical data.
Verify Setup
- Make sure that the Axon Ads source status is active in Vendo.
- Make sure that campaign metrics appear in your destination or BigQuery export.
- Make sure that Vendo extracts UTM parameters from your landing page URLs.
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