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SourcesAxon AdsOverview

Axon Ads

Source — Vendo imports ad performance data from Axon Ads including campaign and creative set metrics with multi-window attribution.

What Vendo Syncs

Ad Performance Data

Vendo imports daily campaign and creative set performance metrics from Axon Ads:

MetricDescription
ImpressionsTotal ad impressions
ClicksTotal clicks
CTRClick-through rate
Average CPCAverage cost per click
CostAd spend (USD)
SalesTotal sales value
Conversions (0d, 1d, 7d, 28d)Conversions across multiple attribution windows
ROAS (0d, 7d, 28d)Return on ad spend across attribution windows
Sales (0d, 7d, 28d)Sales value across attribution windows
New Customer CheckoutsNew customer checkout count and revenue (day-0)
Target Event MetricsCost per target event and event count

Dimensions

DimensionDescription
Campaign ID & NameCampaign-level grouping
Creative Set ID & NameCreative set-level grouping
CountryGeographic breakdown
PlatformDevice platform (Android, iOS, FireOS, tvOS)
Placement TypeAd placement category
Landing Page URLCustom landing page (used for UTM extraction)
Target EventConfigured target event type
Report DateDate of performance data

UTM Parameters

Vendo automatically extracts UTM parameters from your landing page URLs (custom_page_id):

  • utm_source
  • utm_medium
  • utm_campaign (falls back to campaign name if not set)
  • utm_term
  • utm_content

The utm_source_platform is automatically set to axon.

Platform Details

SettingValue
Ad PlatformAxon Ads
APIAxon Reporting API (r.applovin.com)
Publisher Platformaxon
Channel Typedisplay
AuthenticationAPI Key (Report Key)
CurrencyUSD (assumed)
Max API Window90 days per request

Currency

Axon Ads reports all monetary values in USD. Multi-currency conversion to your reporting currency is supported using daily exchange rates.

Data Freshness & Backfill

  • Sync frequency: Daily at 5:00 AM local time
  • Conversion window: 72 hours (recent data is re-fetched to capture late attribution)
  • Historical backfill: Automatically chunked into 90-day windows during onboarding

Setup

  1. Navigate to Sources in the Vendo app and select Axon Ads
  2. Enter your Report Key (found in your Axon dashboard under account settings)
  3. Configure your reporting currency
  4. Vendo will begin syncing your historical data

Verify Setup

  1. Confirm the Axon Ads integration status is active in Vendo
  2. Check that campaign metrics appear in your destination or BigQuery export
  3. Verify UTM parameters are being extracted from your landing page URLs
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