Create Custom Marketing Channel Grouping with Custom Event Properties

Mixpanel lacks native channel grouping functionality similar to Google Analytics. To implement channel grouping, you must create a custom event property using their custom properties feature .

Sample Channel Property Code

Below is a template you can adapt for your needs:


// Define Variables
IFS(
// Google Search Ads
  "google" in UTM_SOURCE AND "cpc" in UTM_MEDIUM, "Search Ads",

// Email - Assumes UTM medium is set to email
  "email" in UTM_MEDIUM, "Email",

// Display Ads - Assumes UTM medium is set to one of the below
  UTM_MEDIUM in ["paid", "display", "native", "audio"], "Display Ads",

// Paid Social
  "paid-social" in UTM_MEDIUM, "Paid Social",

// Organic Search
  REGEX_EXTRACT(REFERRER, "https://www.google|bing|yahoo|ecosia|duckduckgo"), "Organic Search",

// Outreach
  "outreach" in UTM_MEDIUM, "Outreach",

// Organic Social
  REGEX_EXTRACT(REFERRER, "instagram|facebook|linkedin|lnkd.in"), "Organic Social",

// Excluding your own domain from referral classification
  REFERRING_DOMAIN in CURRENT_URL, UNDEFINED,

// Defining Referral
  NOT REFERRING_DOMAIN="" AND DEFINED(REFERRING_DOMAIN), "Referral",

// Defining Direct - No tracked UTM or referrer data
  TRUE, "Direct"
)

Note: In the actual Mixpanel custom property editor, replace the variable names above with the corresponding Mixpanel property selectors for UTM Source, UTM Medium, Referrer, Referring Domain, and Current URL.