Stripe Server-Side Events

Vendo leverages Stripe’s standard API events to monitor and track key customer interactions.

Event Properties

Event	Description
Trial Started	Triggered when a trial period begins as part of a subscription
Trial Ended	Triggered when the trial period concludes
Trial Extended	Triggered when a user extends their trial period
Account Created	Triggered when a new customer record is created in Stripe (excludes guest purchases)
Payment Received	Triggered when a payment is successfully charged to a customer
Payment Failed	Triggered when a customer’s payment attempt is unsuccessful
Payment Refunded	Triggered when a payment is refunded by the business
Subscription Started	Triggered when the first payment for a subscription is received
Subscription Cancel Requested	Triggered when a customer requests to cancel their subscription
Subscription Ended	Triggered when a subscription concludes
MRR	Triggered monthly, calculating recurring revenue based on all payment frequencies

Property	Description
LTV	User’s lifetime value, updated with each additional purchase
Subscription Properties	Latest subscription properties of the user