Google Analytics 4
Destination — Vendo sends events and user properties to Google Analytics 4 (GA4) via the Measurement Protocol, enabling server-side tracking of ad performance, revenue, and customer data.
Capabilities
Send Events
Send server-side events to GA4 via the Measurement Protocol. Vendo syncs ad performance data, revenue events, and customer activity as GA4 events.
- Ad platform spend and performance metrics
- Revenue and order events from Shopify and Stripe
- Streaming delivery for near real-time data
Send User Properties
Sync user-level properties to GA4 for audience building and reporting.
- Customer attributes from Shopify and Stripe
- Revenue and engagement metrics per user
Compatible Sources
| Source | Events | User Properties |
|---|---|---|
| Shopify | Yes | Yes |
| Stripe | Yes | Yes |
| Google Ads | Yes | — |
| Meta Ads | Yes | — |
| TikTok Ads | Yes | — |
| Snap Ads | Yes | — |
| Microsoft Ads | Yes | — |
| LinkedIn Ads | Yes | — |
| X Ads | Yes | — |
Platform Details
| Setting | Value |
|---|---|
| API | GA4 Measurement Protocol |
| Auth Method | API Secret + Measurement ID |
| Delivery | Server-side, streaming and batch |
| Identity | GA4 Client ID or User ID |
Setup
- In the Vendo app, navigate to Destinations > Google Analytics 4
- Enter your GA4 Measurement ID (starts with
G-) - Enter your API Secret (created in GA4 Admin > Data Streams > Measurement Protocol API secrets)
- Select which events and sources to sync
- Save — Vendo will begin sending events to your GA4 property
Verify Setup
- Open GA4 > Realtime report to see events as they arrive
- Trigger a test event from your storefront or connected source
- Confirm the event appears in the Realtime view
- Check Vendo integration logs for recent sync activity
Related Guides
- Tracking SDK — Send custom first-party events from your website
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