Google Analytics 4 Destination

Destination (Measurement Protocol) - Vendo sends server-side events to GA4 using a Measurement ID, Measurement Protocol API secret, and event rows that include a GA4 client_id.

Current Support

Use GA4 destination delivery when you want modeled or warehouse-derived events to appear in your GA4 property.

Optional fields include user_id, timestamp_micros, and custom event parameters.

Credentials

Create the API secret in Google Analytics under Admin > Data Streams > Web stream > Measurement Protocol API secrets.

Event Mapping

Map your source columns to:

• name - GA4 event name
• client_id - GA4 browser/client identifier
• user_id - authenticated user ID, if available
• timestamp_micros - optional event timestamp in microseconds

Additional mapped columns are sent as event parameters unless they use GA4 reserved parameter prefixes.

Notes

• GA4 Measurement Protocol accepts event batches of up to 25 events.
• Rows without client_id are skipped because GA4 web streams require a client identifier for server-side event collection.
• Use Google Analytics 4 Source when you want to read GA4 data into Vendo through BigQuery export.

Related

• Google Analytics 4 Source
• Tracking SDK