Google Ads
Vendo syncs Google Ads performance data and exports conversions back to Google Ads.
Last reviewed July 13, 2026
Source + Destination — Vendo imports ad performance data from Google Ads and exports offline conversions back for optimization.
What Vendo Syncs
Metrics
| Metric | Description |
|---|---|
| Impressions | Total ad impressions |
| Clicks | Ad clicks |
| Spend | Ad spend with currency conversion |
| Conversions | Google-tracked conversions |
| Conversion Value | Revenue from conversions |
| Interactions | All ad interactions |
Dimensions
| Dimension | Description |
|---|---|
| Account ID & Name | Google Ads account |
| Campaign ID & Name | Campaign-level data |
| Ad Group ID & Name | Ad group-level data |
| Ad ID | Individual ad |
| Keyword Text | Search keyword matched |
| Keyword Match Type | Broad, phrase, or exact |
| Device | Desktop, mobile, tablet |
| Country & Region | Geographic breakdown (Geo Data event) |
| Destination URL | Landing page URL |
UTM Parameters
Vendo extracts UTM parameters from tracking templates with custom parameter substitution. See UTM Tracking for setup.
Conversion Export
Vendo can export offline conversions back to Google Ads using the gclid (Google Click ID). See Export Conversions for configuration.
Platform Details
| Setting | Value |
|---|---|
| Ad Platform | Google Ads |
| Channel Type | search, display, video, shopping |
| Click ID | gclid |
| API | Google Ads API |
| Geo Data | Country + Region breakdown available |
| Change History | Supported via Change Event API |
Currency Conversion
Ad spend is converted from your Google Ads account currency to your reporting currency using daily exchange rates.
Data Freshness & Backfill
Vendo imports daily-granularity performance rows on the source’s configured schedule. The selected historical window is processed during onboarding when requested.
Setup
- Connect your Google Ads account through the Vendo app via OAuth
- Select the ad account(s) to sync
- Configure reporting currency and timezone
- For conversion export, set up a conversion action in Google Ads — see Export Conversions
Verify Setup
- Confirm the Google Ads integration status is active in Vendo
- Check that ad metrics appear in your destination or BigQuery export
- For conversion exports, verify recent conversions in Google Ads