Google Ads
Vendo syncs Google Ads performance data and exports conversions back to Google Ads.
Last reviewed September 15, 2026
Source + Destination: Vendo imports ad performance data from Google Ads. It also exports offline conversions back to Google Ads for optimization.
What Vendo Syncs
Metrics
| Metric | Description |
|---|---|
| Impressions | Total ad impressions |
| Clicks | Ad clicks |
| Spend | Ad spend with currency conversion |
| Conversions | Google-tracked conversions |
| Conversion Value | Revenue from conversions |
| Interactions | All ad interactions |
Dimensions
| Dimension | Description |
|---|---|
| Account ID & Name | Google Ads account |
| Campaign ID & Name | Campaign-level data |
| Ad Group ID & Name | Ad group-level data |
| Ad ID | Individual ad |
| Keyword Text | Search keyword matched |
| Keyword Match Type | Broad, phrase, or exact |
| Device | Desktop, mobile, tablet |
| Country & Region | Geographic breakdown (Geo Data event) |
| Destination URL | Landing page URL |
UTM Parameters
Vendo extracts UTM parameters from tracking templates and replaces the custom parameters with their values. See UTM Tracking for setup.
Conversion Export
Vendo can use the gclid (Google Click ID) to export offline conversions back to Google Ads. See Export Conversions for configuration.
Platform Details
| Setting | Value |
|---|---|
| Ad Platform | Google Ads |
| Channel Type | search, display, video, shopping |
| Click ID | gclid |
| API | Google Ads API |
| Geo Data | Country + Region breakdown available |
| Change History | Supported via Change Event API |
Currency Conversion
Vendo uses daily exchange rates to convert ad spend from your Google Ads account currency to your reporting currency.
Data Freshness & Backfill
Vendo imports daily performance rows on the schedule that is set for the Source. If you request it, Vendo imports the selected historical window during onboarding.
Setup
- Connect your Google Ads account in the Vendo app with OAuth
- Select the ad account(s) to sync
- Configure reporting currency and timezone
- For conversion export, set up a conversion action in Google Ads. See Export Conversions.
Verify Setup
- Confirm that the status of the Google Ads Source is active in Vendo
- Check that ad metrics appear in your destination or BigQuery export
- For conversion exports, verify recent conversions in Google Ads