Google Ads

Source + Destination — Vendo imports ad performance data from Google Ads and exports offline conversions back for optimization.

What Vendo Syncs

Metric	Description
Impressions	Total ad impressions
Clicks	Ad clicks
Spend	Ad spend with currency conversion
Conversions	Google-tracked conversions
Conversion Value	Revenue from conversions
Interactions	All ad interactions

Dimension	Description
Account ID & Name	Google Ads account
Campaign ID & Name	Campaign-level data
Ad Group ID & Name	Ad group-level data
Ad ID	Individual ad
Keyword Text	Search keyword matched
Keyword Match Type	Broad, phrase, or exact
Device	Desktop, mobile, tablet
Country & Region	Geographic breakdown (Geo Data event)
Destination URL	Landing page URL

Vendo extracts UTM parameters from tracking templates with custom parameter substitution. See UTM Tracking for setup.

Vendo can export offline conversions back to Google Ads using the gclid (Google Click ID). See Export Conversions for configuration.

Setting	Value
Ad Platform	Google Ads
Channel Type	search, display, video, shopping
Click ID	`gclid`
API	Google Ads API
Geo Data	Country + Region breakdown available
Change History	Supported via Change Event API

Ad spend is converted from your Google Ads account currency to your reporting currency using daily exchange rates.

Ad performance data syncs daily with historical backfill during onboarding.

Connect your Google Ads account through the Vendo app via OAuth
Select the ad account(s) to sync
Configure reporting currency and timezone
For conversion export, set up a conversion action in Google Ads — see Export Conversions