Microsoft Ads
Vendo syncs Microsoft Ads performance data and exports conversions back to Microsoft Ads.
Last reviewed July 13, 2026
Source + Destination — Vendo imports ad performance data from Microsoft Ads (Bing Ads) and exports offline conversions back for optimization.
What Vendo Syncs
Ad Performance Data
Vendo imports performance data at multiple levels from the Microsoft Ads API:
| Report Type | Description |
|---|---|
| Keyword Performance | Keywords, bids, match types, quality scores |
| Ad Performance | Ad copy, URLs, device targeting |
| Ad Group Performance | Ad group settings, budgets |
| Asset Group Performance | Performance Max asset groups |
Key Metrics
| Metric | Description |
|---|---|
| Impressions | Total ad impressions |
| Clicks | Ad clicks |
| Spend | Ad spend with currency conversion |
| Conversions | Qualified and all conversions |
| CPC | Average cost per click |
| CTR | Click-through rate |
| Quality Score | Keyword quality scores |
Dimensions
| Dimension | Description |
|---|---|
| Account ID & Name | Microsoft Ads account |
| Campaign ID & Name | Campaign-level grouping |
| Ad Group ID & Name | Ad group-level grouping |
| Keyword Text & Match Type | Keyword-level data |
| Device | Desktop, Mobile, Tablet |
| Network | Search or Display |
| Destination URL | Landing page URL |
UTM Parameters
Vendo extracts UTM parameters from tracking templates and custom parameters. The tracking template hierarchy is: Ad → Ad Group → Campaign (most specific wins).
utm_sourceutm_mediumutm_campaignutm_termutm_content
Conversion Export
Vendo can export offline conversions back to Microsoft Ads using the msclkid (Microsoft Click ID). See Export Conversions for configuration.
Platform Details
| Setting | Value |
|---|---|
| Ad Platform | Microsoft Ads |
| Channel Type | Varies by campaign type |
| API | Microsoft Ads API |
| Click ID Parameter | msclkid (Microsoft Click ID) |
Currency Conversion
Ad spend is automatically converted from your Microsoft Ads account currency to your reporting currency using daily exchange rates.
Data Freshness & Backfill
Vendo imports daily-granularity performance rows on the source’s configured schedule. The selected historical window is processed during onboarding when requested.
Setup
- Authorize your Microsoft Ads account via OAuth2
- Select the ad account(s) to sync
- Configure reporting currency and timezone
- For conversion tracking, create a conversion goal in Microsoft Ads
Verify Setup
- Confirm the Microsoft Ads integration status is active in Vendo
- Check that ad metrics appear in your destination or BigQuery export
- For conversion exports, verify recent conversions in Microsoft Ads