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SourcesSnap AdsExport Conversions

Export Conversions to Snapchat

Vendo can export conversion events back to Snapchat via the Conversions API (CAPI), enabling offline conversion tracking and improved ad optimization.

How It Works

  1. Vendo reads conversion events from your analytics data
  2. An attribution model matches conversions to Snapchat clicks using the sccid (Snapchat Click ID)
  3. Attributed conversions are sent to Snapchat’s CAPI endpoint

Prerequisites

  • A Snapchat Ads account connected in Vendo
  • A Snapchat Pixel ID and CAPI access token
  • Website tracking that captures and stores the sccid parameter

Configuration

SettingDescriptionDefault
Snap Conversion Event NameEvent name sent to SnapchatRequired
Pixel IDYour Snapchat Pixel IDRequired
Access TokenBearer token for CAPI authenticationRequired
Mixpanel Conversion EventSource event to trackRequired
Conversion Event PropertyProperty containing the conversion valueRequired
Lookback WindowDays to look back for click matching7 days
Attribution ModelHow to distribute credit across touchpointsParticipation
Only First ConversionCount only the first conversion per userYes

Attribution Models

Choose how conversion credit is distributed across ad interactions. See Attribution Models for details on each model.

Conversion Payload

Each conversion sent to Snapchat includes:

  • Pixel ID — Your Snapchat Pixel
  • Event Type — The configured conversion event name
  • Conversion Type — OFFLINE
  • Timestamp — When the conversion occurred (Unix milliseconds)
  • Click ID — The sccid for attribution
  • Price — The attributed conversion value
  • Currency — Source currency code

Click ID Tracking

Snapchat automatically appends the sccid parameter to your landing page URLs. Ensure your website captures and stores this parameter so Vendo can match conversions to clicks.

https://yoursite.com/product?sccid=abc123def456

Sync Details

  • Conversions are exported on a schedule and honor your lookback window
  • Status and recent sync activity are visible in the Vendo integration settings

Verify Setup

  1. Trigger a conversion event in your analytics source
  2. Check Vendo integration logs for a successful export
  3. Confirm the conversion appears in Snapchat Ads after processing time
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