X (Twitter) Ads

Destination — Vendo sends conversion events and Tailored Audience lists to X (formerly Twitter) Ads for campaign optimization and retargeting.

Capabilities

Send Conversions

Export conversion events to X Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to X clicks via the twclid, and sends them through X’s Conversions API.

Attribution models: last click, first click, linear, time decay, position-based, participation
Configurable lookback window (1-90 days)
Click ID tracking via twclid parameter

Send Audiences

Sync Tailored Audience lists to X Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience for retargeting campaigns.

SHA-256 hashed PII (email)
Automatic list refresh on each sync
Users added and removed based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	X Ads Conversions API
Audiences API	X Ads Tailored Audiences API
Auth Method	OAuth 2.0
Click ID	`twclid`
PII Hashing	SHA-256 (email)

Setup

In the Vendo app, navigate to Destinations > X Ads
Connect your X Ads account via OAuth
For conversions: select a conversion event and configure attribution settings
For audiences: create an audience in Models > Audiences and sync it to X Ads

Attribution Models — How conversion credit is distributed
Audiences — Build audience segments for Tailored Audiences
UTM Tracking — Track X Ads clicks on your website
X Ads Source — Import ad performance data from X Ads