X (Twitter) Ads

Send conversion events and Tailored Audiences to X (formerly Twitter) Ads for campaign optimization.

Last reviewed September 15, 2026

Destination: Vendo sends conversion events and Tailored Audience lists to X (formerly Twitter) Ads for campaign optimization and retargeting.

Capabilities

Send Conversions

Export conversion events to X Ads. Vendo reads conversion events from your analytics source and applies an attribution model. The model matches conversions to X clicks through the twclid. Vendo then sends the conversions through X’s Conversions API.

Attribution models: last click, first click, linear, time decay, U-shaped, participation
Lookback window: 1, 7, 14, or 28 days
Click ID tracking through the twclid parameter

Send Audiences

Sync Tailored Audience lists to X Ads. Build audiences in Vendo. Vendo hashes the PII fields and uploads the audience for retargeting campaigns.

SHA-256 hashed PII (email and phone number)
Automatic list refresh on each sync
Users added based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	X Ads Conversions API
Audiences API	X Ads Tailored Audiences API
Auth Method	OAuth 1.0a
Click ID	`twclid`
PII Hashing	SHA-256 (email, phone number)

Setup

In the Vendo app, go to Destinations > X Ads.
Connect your X Ads account through OAuth.
For conversions, select a conversion event.
For conversions, set the attribution settings.
For audiences, create an audience under Data → Data Catalog → Audiences.
For audiences, set up the X Ads destination of the audience.

Attribution Models: How conversion credit is distributed
Audiences: build audiences for Tailored Audiences
UTM Tracking: Track X Ads clicks on your website
X Ads Source: Import ad performance data from X Ads