Integration guideDestinationsAvailable
X (Twitter) Ads
Send conversion events and Tailored Audiences to X (formerly Twitter) Ads for campaign optimization.
Last reviewed July 13, 2026
Destination — Vendo sends conversion events and Tailored Audience lists to X (formerly Twitter) Ads for campaign optimization and retargeting.
Capabilities
Send Conversions
Export conversion events to X Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to X clicks via the twclid, and sends them through X’s Conversions API.
- Attribution models: last click, first click, linear, time decay, position-based, participation
- Configurable lookback window (1-90 days)
- Click ID tracking via
twclidparameter
Send Audiences
Sync Tailored Audience lists to X Ads. Build audience segments in Vendo, and Vendo will hash PII fields and upload the audience for retargeting campaigns.
- SHA-256 hashed PII (email)
- Automatic list refresh on each sync
- Users added and removed based on current audience rules
Compatible Sources
| Source | Conversions | Audiences |
|---|---|---|
| Shopify | Yes | Yes |
| Mixpanel | Yes | Yes |
| Segment | Yes | Yes |
| Amplitude | Yes | Yes |
| Stripe | — | Yes |
Platform Details
| Setting | Value |
|---|---|
| Conversions API | X Ads Conversions API |
| Audiences API | X Ads Tailored Audiences API |
| Auth Method | OAuth 2.0 |
| Click ID | twclid |
| PII Hashing | SHA-256 (email) |
Setup
- In the Vendo app, navigate to Destinations > X Ads
- Connect your X Ads account via OAuth
- For conversions: select a conversion event and configure attribution settings
- For audiences: create an audience under Data → Data Catalog → Audiences and configure its X Ads destination
Related
- Attribution Models — How conversion credit is distributed
- Audiences — Build audience segments for Tailored Audiences
- UTM Tracking — Track X Ads clicks on your website
- X Ads Source — Import ad performance data from X Ads
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