Paid Ads Server-Side Events
Overview of paid ads server-side events sent to Mixpanel.
Last reviewed September 15, 2026
Vendo connects to the APIs of the ad platforms in the table below to import advertising data into Mixpanel. Vendo sends ad-level data as an Ad Data event, so the data is consistent and easy to analyze. It sends geographic data as Ad Geo Data and DMA data as Ad Geo DMA Data events.
| Source | Ad Data | Ad Geo Data | Ad Geo DMA Data |
|---|---|---|---|
| Google Ads | Yes | Yes | — |
| Meta Ads | Yes | Yes | Yes |
| Microsoft Ads | Yes | — | — |
| TikTok Ads | Yes | Yes | — |
| LinkedIn Ads | Yes | — | — |
| Snap Ads | Yes | — | — |
| X Ads | Yes | — | Yes |
| Axon Ads | Yes | — | — |
Key Features
The “Ad Data” event includes:
- Campaign performance metrics
- Ad group details
- Audience insights
- Cost-related attributes
Use these properties to track, analyze, and improve your ad spend in Mixpanel.
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