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Paid Ads Server-Side Events

Overview of paid ads server-side events sent to Mixpanel.

Last reviewed July 13, 2026

Vendo integrates with Google Ads, Meta Ads, and Microsoft Ads APIs to import advertising data into Mixpanel. The platform structures all imported data under a dedicated Ad Data event for consistency and straightforward analysis.

Key Features

The “Ad Data” event includes:

Campaign performance metrics
Ad group details
Audience insights
Cost-related attributes

These capabilities enable businesses to track, analyze, and optimize their ad spend effectively within Mixpanel’s analytics environment.