Google Ads

Destination — Vendo sends offline conversion events and audience lists to Google Ads for campaign optimization, ROAS measurement, and Customer Match targeting.

Capabilities

Send Conversions

Export offline conversion events to Google Ads. Vendo reads conversion events from your analytics source, applies an attribution model to match conversions to Google Ads clicks via the gclid, and uploads them as offline conversions.

Attribution models: last click, first click, linear, time decay, position-based, participation
Configurable lookback window (1-90 days)
Click ID tracking via gclid parameter

Detailed conversion export setup →

Send Audiences

Sync Customer Match audience lists to Google Ads. Build audience segments in Vendo using rule-based filtering, and Vendo will hash PII fields (email, phone) and upload the list to your Google Ads account.

SHA-256 hashed PII for Customer Match
Automatic list refresh on each sync
Users added and removed based on current audience rules

Compatible Sources

Source	Conversions	Audiences
Shopify	Yes	Yes
Mixpanel	Yes	Yes
Segment	Yes	Yes
Amplitude	Yes	Yes
Stripe	—	Yes

Platform Details

Setting	Value
Conversions API	Google Ads Offline Conversions API
Audiences API	Google Ads Customer Match API
Auth Method	OAuth 2.0
Click ID	`gclid`
PII Hashing	SHA-256 (email, phone, name, address)

Setup

In the Vendo app, navigate to Destinations > Google Ads
Connect your Google Ads account via OAuth
For conversions: select a conversion action and configure attribution settings
For audiences: create an audience in Models > Audiences and sync it to Google Ads

Export Conversions Setup — Detailed conversion configuration
Attribution Models — How conversion credit is distributed
Audiences — Build audience segments for Customer Match
UTM Tracking — Track Google Ads clicks on your website
Google Ads Source — Import ad performance data from Google Ads