Supported UTM Properties
The list of UTM and click ID parameters that Vendo supports.
Last reviewed September 15, 2026
Vendo supports the UTM and click ID parameters below. When a parameter is in the URL, Vendo automatically sends it with all events.
UTM Parameters
| Parameter | Description |
|---|---|
utm_source | Identifies the traffic origin (for example, google, facebook, newsletter) |
utm_medium | Specifies link type (for example, cpc, email, social) |
utm_campaign | Denotes specific promotions or campaigns (for example, spring_sale, product_launch) |
utm_content | Identifies what was clicked (for example, banner_ad, text_link) |
utm_term | Captures search keywords in paid campaigns (for example, running+shoes) |
Extended UTM Parameters
| Parameter | Description |
|---|---|
utm_id | Unique campaign identifier |
utm_source_platform | Platform specificity within a source (for example, google_search, google_display) |
utm_campaign_id | Advertising platform’s campaign identifier |
utm_creative_format | Creative type used (for example, video, banner, carousel) |
utm_marketing_tactic | Marketing approach employed (for example, awareness, retargeting, conversion) |
Click ID Parameters
| Parameter | Platform |
|---|---|
gclid | Google Ads |
msclkid | Microsoft Ads |
fbclid | Facebook Ads |
ttclid | TikTok Ads |
twclid | Twitter Ads |
sccid | Snapchat Ads |
dclid | Google DoubleClick |
ko_click_id | Kakao Ads |
li_fat_id | LinkedIn Ads |
wbraid | Google Ads cross-device |
gbraid | Google Ads |
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