Customer 360
Review resolved customer profiles, maintain behavioral features, and discover candidate segments.
Last reviewed July 13, 2026
Customer 360 is the Customers workspace. It presents resolved profiles and the user-level features used for analysis and segment discovery. Open Data → Customer 360.
Current Tabs
| Tab | Purpose |
|---|---|
| Profiles | Browse canonical customers and open identity, property, and event details |
| Features | Configure and compute user-level behavioral features |
| Discover | Run supported clustering over active features and review candidate segments |
Identity configuration is no longer a Customer 360 tab. Use Data → Data Preferences → Identity Graph.
Profiles
Profiles are keyed by Vendo’s canonical user identifier. Open a profile to inspect the identifiers linked to it, its resolved properties, and its available event stream.
Treat a profile as the result of the current identity configuration, not an immutable customer record. Mapping or trust changes can alter future graph results.
Features
The Feature Store computes user-level values from connected data. In Features, you can enable the store, map sources, add or activate feature definitions, configure computation, and inspect state.
Before activating a feature, document:
- its source and timestamp field;
- the population it covers;
- null and late-data behavior;
- its compute schedule;
- downstream metrics, models, or audiences that depend on it.
Discover
Discover uses active features as input to the supported clustering workflow. It is exploratory: a cluster is not automatically a valid marketing audience.
Review size, defining features, stability, actionability, consent, and destination eligibility before converting a cluster into an audience.
Verify Customer Data
- Open a known test customer.
- Compare identifiers and properties with their source systems.
- Check the event timeline and reporting timezone.
- Review feature values against hand-calculated examples.
- Investigate unexpected merges in Identity Graph before using the profile for activation.