Reports
Vendo’s Reports feature gives you structured views of your advertising performance with per-platform breakdowns, cross-channel comparisons, and automated periodic reports delivered to your team.
You can find Reports under Insights in the sidebar (Reports appears as Insights in the navigation).
Overview
The Reports section has three tabs:
| Tab | Purpose |
|---|---|
| Ad Insights | Per-platform performance metrics broken down by dimension |
| Cross Channel | Unified view comparing metrics across all connected platforms |
| Periodic Reports | Scheduled reports delivered via email on a recurring cadence |
Ad Insights
Ad Insights provides detailed performance data for individual ad platforms.
Dimensions
You can break down metrics by:
| Dimension | Description |
|---|---|
| Day | Daily performance over time |
| Campaign | Performance grouped by campaign |
| Ad Group | Performance grouped by ad group |
| Platform | Aggregated view per platform |
Metrics
The following metrics are available for each dimension:
| Metric | Description |
|---|---|
| Impressions | Number of times ads were shown |
| Clicks | Number of ad clicks |
| Cost | Total spend |
| Conversions | Number of conversion events |
| Conversion Value | Total revenue from conversions |
| CTR | Click-through rate (clicks / impressions) |
| CPC | Cost per click (cost / clicks) |
| ROAS | Return on ad spend (conversion value / cost) |
Date Range and Comparison
Select a date range for your report. Vendo automatically calculates a comparison to the equivalent previous period (e.g., selecting the last 7 days compares against the 7 days before that), showing percentage changes for each metric.
Cross Channel Reports
The Cross Channel tab provides a unified view of performance across all connected ad platforms.
This view uses the same metrics as Ad Insights but displays them side by side for each platform, making it easy to compare efficiency and identify which platforms are delivering the best results for your spend.
Key features:
- Side-by-side comparison of all connected platforms
- Same metric set as Ad Insights (impressions, clicks, cost, conversions, conversion value, CTR, CPC, ROAS)
- Date range selection with previous-period comparison
- Sortable columns to rank platforms by any metric
Periodic Reports
Periodic Reports let you schedule recurring reports that are generated and delivered to your team automatically.
Setting Up a Periodic Report
- Go to the Periodic Reports tab
- Click New Report
- Configure the report:
- Schedule — Choose a cadence: daily, weekly, or monthly
- Time — Set the time of day the report should be generated
- Timezone — Select the timezone for scheduling
- Recipients — Add email addresses for delivery. Multiple recipients are supported.
- AI Commentary — Optionally enable AI-generated commentary (see below)
- Save the report
Scheduling
| Cadence | Behavior |
|---|---|
| Daily | Generated every day at the configured time. Covers the previous day’s data. |
| Weekly | Generated once per week. Covers the previous 7 days. |
| Monthly | Generated once per month. Covers the previous calendar month. |
Report Status
Each report generation has a status:
| Status | Description |
|---|---|
| Pending | Scheduled but not yet started |
| Running | Currently being generated |
| Completed | Successfully generated and delivered |
| Failed | An error occurred during generation |
Report History
The Periodic Reports tab maintains a history of all generated reports, showing the date, status, and recipients for each run. You can view past reports directly from the history list.
Manual Trigger
In addition to scheduled runs, you can trigger a report manually at any time by clicking the Run Now button on a configured periodic report.
AI Commentary
When enabled on a periodic report, AI Commentary adds a narrative analysis section to the report. The AI reviews the metrics and highlights:
- Notable trends — Significant increases or decreases in key metrics
- Platform comparisons — Which platforms outperformed or underperformed
- Anomalies — Unusual patterns that may warrant attention
- Actionable suggestions — Brief recommendations based on the data
AI Commentary is generated using the same data included in the report and is included inline in the email delivery.