Google Analytics 4
Source (via BigQuery Export) — Vendo reads your GA4 data from BigQuery. Enable GA4 BigQuery export in your Google Analytics property, then connect BigQuery as a source — Vendo auto-detects GA4 schemas.
What Vendo Syncs
Vendo reads GA4 event data from your BigQuery export tables for use in attribution, customer profiles, and data models.
Supported Data
| Data | Description |
|---|---|
| Events | All GA4 events (events_* daily tables) |
| Event Parameters | Nested event parameters (key-value pairs) |
| User Properties | GA4 user properties |
| Traffic Source | Session source, medium, campaign (UTM parameters) |
| Ecommerce | Purchase events, items, revenue |
| Device & Geo | Browser, OS, country, city, device category |
How It Works
| Step | Description |
|---|---|
| 1. Enable BigQuery Export | In GA4 Admin > BigQuery Linking, enable daily or streaming export |
| 2. Connect BigQuery | Add your BigQuery project as a source in Vendo |
| 3. Auto-Detection | Vendo detects analytics_* datasets and events_* tables automatically |
| 4. Ready to Use | GA4 data is available for attribution, segments, and models |
Platform Details
| Setting | Value |
|---|---|
| Auth Method | BigQuery service account (same as BigQuery source) |
| Data Format | GA4 BigQuery export schema (nested STRUCTs) |
| Update Frequency | Depends on your GA4 export setting (daily or streaming) |
| Tables | events_YYYYMMDD (daily) or events_intraday_YYYYMMDD (streaming) |
Common Use Cases
- Cross-channel attribution — Combine GA4 session data with ad platform click data for multi-touch attribution
- Audience building — Create segments based on GA4 events and user properties
- Conversion analysis — Analyze conversion paths across organic and paid channels
- User journey mapping — Map the full customer journey from first visit to purchase
Setup
- Enable GA4 BigQuery export — In your GA4 property, go to Admin > BigQuery Linking and enable daily export
- Wait for first export — The first daily table appears within 24 hours
- In Vendo, navigate to App Connections > Add App Connection > Google BigQuery
- Connect your BigQuery project (the one containing the GA4 export dataset)
- Vendo auto-detects the
analytics_*dataset and GA4 event tables
Notes
- GA4 BigQuery export must be enabled separately in your Google Analytics admin — Vendo reads from it, but cannot enable it for you
- Daily export tables (
events_YYYYMMDD) are available the next day. For near-real-time, enable streaming export - GA4 data uses deeply nested schemas (event_params, user_properties) — Vendo’s column browser supports full nested field exploration
- To send events back to GA4, use Google Analytics 4 Destination.
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