Google Analytics 4
Connect your GA4 data to Vendo through BigQuery export for attribution, audience building and cross-channel analytics.
Last reviewed September 15, 2026
Source (through BigQuery Export): Vendo reads your GA4 data from BigQuery. Enable GA4 BigQuery export in your Google Analytics property. Then add a Google Analytics 4 source and select Your BigQuery.
What Vendo Syncs
Vendo reads GA4 event data from your BigQuery export tables. You can use the data in attribution, customer profiles and data models.
Supported Data
| Data | Description |
|---|---|
| Events | All GA4 events (events_* daily tables) |
| Event Parameters | Nested event parameters (key-value pairs) |
| User Properties | GA4 user properties |
| Traffic Source | Session source, medium, campaign (UTM parameters) |
| Ecommerce | Purchase events, items, revenue |
| Device & Geo | Browser, OS, country, city, device category |
How It Works
| Step | Description |
|---|---|
| 1. Enable BigQuery Export | In GA4 Admin > BigQuery Linking, enable daily or streaming export |
| 2. Connect BigQuery | Add a Google Analytics 4 source in Vendo and select Your BigQuery |
| 3. Auto-Detection | Vendo detects analytics_* datasets and events_* tables automatically |
| 4. Ready to Use | GA4 data is available for attribution, segments, and models |
Platform Details
| Setting | Value |
|---|---|
| Auth Method | BigQuery service account (same as BigQuery source) |
| Data Format | GA4 BigQuery export schema (nested STRUCTs) |
| Update Frequency | Depends on your GA4 export setting (daily or streaming) |
| Tables | events_YYYYMMDD (daily) or events_intraday_YYYYMMDD (streaming) |
Common Use Cases
- Cross-channel attribution: Combine GA4 session data with ad platform click data for multi-touch attribution.
- Audience building: Create segments from GA4 events and user properties.
- Conversion analysis: Analyze conversion paths across organic and paid channels.
- User journey mapping: Map the full customer journey from the first visit to the purchase.
Setup
- In your GA4 property, go to Admin > BigQuery Linking and enable daily export.
- Wait for the first export. The first daily table appears within 24 hours.
- In Vendo, add a Google Analytics 4 source and select Your BigQuery.
- Connect your BigQuery project (the project that contains the GA4 export dataset).
- Vendo detects the
analytics_*dataset and the GA4 event tables.
Connect With Vendo Data Warehouse
With the Vendo Data Warehouse method, Vendo creates a BigQuery link from your GA4 property to the managed BigQuery project of Vendo. You must have Editor or higher access on the GA4 property.
- In Vendo, add a Google Analytics 4 source.
- Select Vendo Data Warehouse.
- Click Continue.
- Select the GA4 property to link.
- Turn on Daily Export, Streaming Export, or both.
- Click Create BigQuery Link & Connect.
Notes
- You must enable GA4 BigQuery export in your Google Analytics admin. Vendo reads from the export, but it cannot enable it for you.
- Daily export tables (
events_YYYYMMDD) are available the next day. For near-real-time data, enable streaming export. - GA4 data uses deeply nested schemas (event_params, user_properties). The Vendo column browser lets you explore all nested fields.
- To send events back to GA4, use Google Analytics 4 Destination.
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