Web Tracking
Configure first-party web event tracking under Data → Integrations → Web Tracking.
Last reviewed July 13, 2026
Web Tracking is Vendo’s browser event collection layer. It receives eligible page views, custom events, and identity calls from your website and routes accepted payloads through the workspace’s tracking configuration.
In the app, find it at Data → Integrations → Web Tracking.
Setup
- Open Data → Integrations → Web Tracking in Vendo.
- Create or select the site and environment’s write key.
- Copy the complete generated host and Tracking SDK snippet to your site.
- Send
page,track, andidentifyevents. - Verify events appear in the Data Catalog under Events.
For framework-specific guides, see:
- JavaScript SDK
- Next.js
- Vue / Nuxt
- Declarative tracking — track clicks and form submits without JavaScript
- API reference
What gets tracked
| Event type | Purpose |
|---|---|
page | Page views with URL, title, and referrer |
track | Custom events with properties |
identify | Associate anonymous IDs with known user traits |
group | Account- or organization-level properties |
alias | Link two user IDs together |
Tracked identities can contribute to Customer 360 and downstream transformations after the required identity mappings and processing paths are configured.
Destinations
Depending on workspace configuration, accepted events can be routed to:
- Vendo managed warehouse (default)
- External destinations configured in your workspace
Verify routing in the Web Tracking configuration and the destination integration; receipt by the ingestion API does not prove downstream delivery.
Self-hosting
For teams that need to run the ingest API on their own infrastructure, see Self-hosting.
Related
- Tracking SDK quickstart
- Data Catalog — browse tracked events and properties
- Customer 360 — identity resolution for tracked users