Web Tracking
Web Tracking is Vendo’s first-party event collection layer. It captures page views, custom events, and user identity signals from your website and routes them into the Data Catalog alongside your other sources.
In the app, find it at Data → Web Tracking.
Setup
- Open Data → Web Tracking in Vendo.
- Create or copy your write key.
- Add the Tracking SDK snippet to your site.
- Send
page,track, andidentifyevents. - Verify events appear in the Data Catalog under Events.
For framework-specific guides, see:
- JavaScript SDK
- Next.js
- Vue / Nuxt
- Declarative tracking — track clicks and form submits without JavaScript
- API reference
What gets tracked
| Event type | Purpose |
|---|---|
page | Page views with URL, title, and referrer |
track | Custom events with properties |
identify | Associate anonymous IDs with known user traits |
group | Account- or organization-level properties |
alias | Link two user IDs together |
All events flow into the same identity graph used by Customer 360 and Data Studio transformations.
Destinations
Web Tracking events can be routed to:
- Vendo managed warehouse (default)
- External destinations configured in your workspace
See Destinations for downstream sync options.
Self-hosting
For teams that need to run the ingest API on their own infrastructure, see Self-hosting.
Related
- Tracking SDK quickstart
- Data Catalog — browse tracked events and properties
- Customer 360 — identity resolution for tracked users
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