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DestinationsBrazeOverview

Braze

Custom destination - Vendo can support Braze as a managed destination when a customer needs it. Braze is not currently available as a self-serve destination setup.

What Vendo Can Send

For managed Braze implementations, Vendo can send:

Data TypeDescription
Custom EventsBehavioral events sent through Braze’s /users/track endpoint
User ProfilesCustomer attributes synced to Braze user profiles
Purchase EventsRevenue events with product, price, and currency data

Authentication

Braze uses a REST API key and REST endpoint URL.

SettingDescription
REST API KeyCreated in Braze under Settings > API Keys with the required permissions
REST Endpoint URLYour Braze instance hostname, such as rest.iad-01.braze.com

Setup

Braze setup is currently managed by the Vendo team.

To enable it, share:

  • Braze REST endpoint hostname
  • Required event and profile fields
  • Destination mapping requirements
  • Expected sync cadence

Verify Setup

After setup:

  1. Trigger or sync a small test event.
  2. Check Braze User Search for the event or profile update.
  3. Review Vendo job logs for delivery counts and errors.
  4. Confirm mapped fields match the expected Braze event and profile schema.
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