Braze
Send behavioral events, purchases, and customer profile updates to Braze as a self-serve destination.
Last reviewed September 15, 2026
Destination: You can set up Braze as a self-serve destination in Vendo.
What Vendo Can Send
Vendo can send this data to Braze:
| Data Type | Description |
|---|---|
| Custom Events | Behavioral events sent through Braze’s /users/track endpoint |
| User Profiles | Customer attributes synced to Braze user profiles |
| Purchase Events | Revenue events with product, price, and currency data |
Authentication
Braze uses a REST API key and a REST endpoint URL.
| Setting | Description |
|---|---|
| REST API Key | Created in Braze under Settings > API Keys with the required permissions |
| REST Endpoint URL | Your Braze instance hostname, such as rest.iad-01.braze.com |
Setup
- In the Vendo app, connect Braze as an App with your REST API Key and REST Endpoint URL.
- Add a Braze destination.
Verify Setup
After setup:
- Send or sync a small test event.
- Check Braze User Search for the event or the profile update.
- Review the Vendo job logs for delivery counts and errors.
- Confirm that the mapped fields match the expected Braze event and profile schema.
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