AppsFlyer

Vendo pulls raw install attribution data from AppsFlyer into BigQuery.

Last reviewed September 15, 2026

Source: Vendo imports install-level attribution data from the AppsFlyer Pull API.

What Vendo Syncs

Install Attribution Data

Field	Description
Install Time	When the app was installed
Media Source	Attributed media source (for example, facebook, google_ads, organic)
Campaign	Campaign name
Ad Set	Ad set / ad group name
Ad	Ad creative name
Channel	Marketing channel
Click Time	When the attributed click happened
Device ID	IDFA (iOS) or GAID (Android)
Country	Install country
App ID	Bundle ID or package name
AppsFlyer ID	AppsFlyer’s unique install identifier

Device Properties

Property	Description
Platform	iOS or Android
Device Type	Device model
OS Version	Operating system version
IDFA	iOS advertising identifier
GAID	Google advertising ID
IDFV	iOS vendor identifier

Identity Resolution

Vendo joins mobile install data with your identity graph through device IDs:

Vendo matches IDFA (iOS) and GAID (Android) against the identity graph.
Vendo links matched installs to their cross-platform vUID (Vendo User ID).
Unmatched installs stay in the dataset without a vUID link. An example is a user who opted out of tracking through ATT.

Unified Mobile Schema

Vendo normalizes AppsFlyer data into the mobile_installs table, together with Adjust and Branch data. You can then report across MMPs without platform-specific queries.

Setup

Log in to your AppsFlyer Dashboard.
Open the account menu, then go to Security center → Manage your AppsFlyer API tokens.
Copy your API V2 token. OneLink and S2S tokens are different tokens.
In Vendo, go to Data → Integrations → Apps → Add App → AppsFlyer.
Paste your API token and enter your App ID (bundle ID or package name).
Create a source and start your first sync.

API Details

Setting	Value
API	Pull API (Raw Data Export)
Auth	API token (query parameter)
Schedule	Configured on the Vendo source
Data Format	CSV
Rate Limit	1 call/min for ≤ 2 day range
Max Rows	200K per request (auto-chunked)
Historical Data	Up to 90 days

Rate Limits & Chunking

AppsFlyer permits 1 API call per minute for date ranges of 2 days or less. It also permits 120 calls per day for each account. Vendo splits large date ranges into 2-day windows and waits between calls to stay within these limits.

BigQuery Tables

Table	Description
`appsflyer_{id}_installs`	Raw AppsFlyer install data
`appsflyer_{id}_mobile_installs`	Normalized unified schema