Measurement and Budget
Analyze cross-channel advertising performance and prepare budget plans without implying automatic platform changes.
Last reviewed September 15, 2026
The Measurement area of Vendo brings cross-channel performance, budget planning, and experimental optimization tools together. Open Labs → Measurement and choose the view you need. The older /optimization route redirects to the Budget view in Measurement.
Current Surfaces
| Surface | Purpose |
|---|---|
| Overview | Review measurement readiness and available analyses |
| Cross Channel | Compare unified advertising performance |
| LTV | Explore customer value and cohorts |
| Methodologies | Define the rules used to interpret measurement |
| Signals | Inspect measurement inputs and experiments |
| Budget | Analyze paid-media performance and prepare budget plans |
The exact set can change as Measurement features graduate from Labs. Use the in-app navigation as the current inventory.
Prepare the Data
Before you interpret a cross-channel result:
- Connect the advertising platforms in scope as sources.
- Confirm that recent syncs completed successfully.
- Check the workspace currency, timezone, and attribution assumptions.
- Compare a recent period with the totals in each platform.
- Record known gaps, such as missing conversion values or incomplete history.
A combined report is only as reliable as its source coverage and definitions. Differences between Vendo and a platform UI can come from:
- Timezone
- Currency
- Attribution window
- Late conversions
- Metric definitions
Use the Budget Workspace
The Budget surface can include overview metrics, performance drill-downs, saved budget plans, recommendations, entity data, a change log, scenario modeling, and configuration. Availability depends on connected platforms and workspace setup.
Use it to:
- Compare spend, revenue, ROAS, CPA, and conversion trends.
- Save a total budget and platform allocations.
- Review pacing against a saved plan.
- Explore a hypothetical allocation before you commit to it.
- Record whether an optimization recommendation was accepted or dismissed.
- Inspect logged budget or bid change requests.
Important Execution Boundary
Saving a plan, accepting a recommendation, or submitting a budget or bid edit does not change the advertising platform. The current change endpoint creates a pending audit record. It explicitly does not execute the change upstream.
Apply an approved change in the advertising platform itself. Then record and verify the result. Do not describe the pending or applied UI state in Vendo as proof of a platform-side change unless the platform confirms it.
Review a Recommendation
Treat generated recommendations as analysis, not instructions:
- Check the comparison period and source completeness.
- Confirm the metric definition and attribution assumptions.
- Check whether seasonality, promotions, or tracking changes explain the result.
- Model a conservative scenario.
- Get the required approval.
- Apply the change in the platform.
- Record the decision and monitor the agreed KPI.