Users
The user data type: a person and the traits of that person. Its fields, how Vendo merges user records into one profile and how users relate to groups.
Last reviewed September 15, 2026
A user is a record of a person, with identifiers and traits. Each source can have its own record of the same person. Identity Merge merges these records into one profile, with the key vuid.
Fields
| Field | Required | Description |
|---|---|---|
user_id | Yes | The identifier of the person in the source |
email | No | Email address (personal data) |
phone | No | Phone number (personal data) |
first_name | No | Given name |
last_name | No | Family name |
organization | No | Company or organization name, as text |
address | No | Postal address |
custom_properties | No | Other traits from the source, for example lifecycle stage or plan |
timestamp | No | When the record was last updated |
What Counts as a User
- User profiles from analytics tools, for example Mixpanel, Amplitude and Segment
- Contacts from HubSpot, Klaviyo and Customer.io
- Customers from Shopify and Stripe
- Identify calls from Web Tracking that add traits to a known ID
Contacts and user properties are the same data type.
From User Records to One Profile
- Each source record of a person belongs to exactly one profile.
- Two records join the same profile when they share an identifier. Examples are an email address, a phone number, a device ID and a customer ID.
- Vendo does not use names to link records.
- Each identity run builds the graph again from all identity data. A new link can join two profiles that were separate before.
The profile keeps a primary email address and phone number, all known identifiers and the sources of the person. See Customer 360 to look at a profile.
How Users Relate to Other Data
| Related to | How |
|---|---|
| Events | Events join the profile through their identifier, when a query runs. |
| Groups | A membership field on the user links it to groups. For example, a HubSpot contact has company_ids and can belong to more than one vendo_company group. The organization text field does not link to a group. |
| Audiences | Audience members are profiles (vuid). |
| Calculated properties | Calculated user properties attach to the profile. |
In the App
- Look at merged profiles in Data → Data Catalog → Customers.
- Set the identifier mappings in Data → Data Preferences → Identity Graph.
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