Meta Conversions (Shopify)
Send paid Shopify orders as Purchase conversions to Meta from the Destinations page in the Vendo Shopify app.
Last reviewed September 15, 2026
The Vendo Shopify app can send paid Shopify orders to Meta as Purchase conversions. Vendo sends the conversions from the server every hour.
Availability
Meta is available only when it is enabled for your store. If it is not enabled, Add destination shows it as Coming Soon and you cannot add it.
Connect Meta
- In the Vendo app, click Destinations.
- Click Add destination.
- Click Meta.
- Enter the Ad account ID.
- Enter the Dataset or pixel ID.
- Click Log in with Meta.
- Complete the Meta login.
- Click Validate connection.
Set Up Delivery
- Click the Settings tab.
- Under Matching data, select the identifiers that Vendo sends.
- Click Save preferences.
- Click the Overview tab.
- Turn on Enable Meta delivery.
| Matching data | What Vendo sends to Meta |
|---|---|
| Click IDs and first-party data | fbc and fbp, plus hashed customer details when available |
| Click IDs only | Captured Meta browser identifiers |
| First-party data only | Hashed customer details without click identifiers |
Connection Status
| Status | Meaning |
|---|---|
| Connected | The connection is valid. |
| Needs attention | Meta access needs attention. Log in with Meta again. |
If the page shows Paused by Vendo, Vendo paused conversion delivery for the store. The connection details stay available.
Pause or Delete the Connection
To pause delivery, turn off Enable Meta delivery. The connection stays.
Caution: Delete stops future delivery and cancels active conversion jobs.
- Click the Settings tab.
- Click Delete Meta.
- Click Delete.
Vendo removes the connection for the store. Vendo does not delete the conversion history in Meta Events Manager.