Google Ads Conversions (Shopify)
Send paid Shopify orders as Purchase conversions to Google Ads from the Destinations page in the Vendo Shopify app.
Last reviewed September 15, 2026
The Vendo Shopify app can send paid Shopify orders to Google Ads as Purchase conversions. Vendo sends the conversions from the server every hour.
Availability
Google Ads is available only when it is enabled for your store. If it is not enabled, Add destination shows it as Coming Soon and you cannot add it.
Connect Google Ads
- In the Vendo app, click Destinations.
- Click Add destination.
- Click Google Ads.
- Enter the Google Ads account ID.
- If you get access through a manager account, select Access through a manager account.
- If you selected it, enter the Manager account ID (optional).
- Enter the Conversion type ID of your Purchase conversion.
- Click Authorize Google Ads.
- Complete the Google authorization.
Vendo encrypts the Google credentials. Vendo does not show them again on the page.
Set Up Delivery
- Click the Settings tab.
- Under Matching data, select the identifiers that Vendo sends.
- Under Historical events on first sync, select Start with new events or Include historical events.
- If you selected Include historical events, enter the Lookback period from 1 to 63 days.
- Click Save settings.
- Click the Overview tab.
- Turn on Enable Google Ads delivery.
You choose the historical events 1 time only. The save activates the hourly schedule. After the first run, each hourly run sends only new eligible events.
To start a run now, click Sync now on the Overview tab.
| Matching data | What Vendo sends to Google Ads |
|---|---|
| Click IDs and first-party data | Captured gclid, gbraid or wbraid, plus normalized, SHA-256 hashed customer details when available |
| Click IDs only | Captured Google click identifiers without hashed customer details |
| First-party data only | Normalized, SHA-256 hashed email and phone without click identifiers |
Connection Status
| Status | Meaning |
|---|---|
| Connected | The connection is valid. |
| Reconnect required | The authorization or the selected conversion action is not valid. Delivery is stopped. Authorize Google Ads again. |
If the page shows Paused by Vendo, Vendo paused conversion delivery for the store. The connection details stay available.
Pause or Delete the Connection
To pause delivery, turn off Enable Google Ads delivery. The connection stays.
Caution: Delete stops future delivery and cancels active conversion jobs.
- Click the Settings tab.
- Click Delete Google Ads.
- Click Delete.
Vendo removes the connection for the store. Vendo does not delete the conversion history in Google Ads.